Subject Term: commodity promotion and marketing communication

Start Over Subject Term commodity promotion Subject Term marketing communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nelson, Laura (author)
Format:: Journal article
Publication Date:: 2009-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29594
Journal Title:: Agri Marketing
Journal Title Details:: 47( 9 ) : 26
Notes:: Posted at http://www.agrimarketing.com

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Script
Publication Date:: 2010-10-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C30707
Notes:: Via National Public Radio. 3 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Thomas, Arthur M. (author) and Canter, Neil (author)
Format:: Journal article
Publication Date:: 2009-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 38(3) : 431-444

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williams, Gary W. (author) and Capps, Oral, Jr. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11389
Journal Title:: Journal of International Food and Agribusiness Marketing
Journal Title Details:: 32(1) : 13-29
Notes:: 17 pages., Analysis revealed that the United Sorghum Checkoff Program (USCP) promotion programs, 1975-76 to 2015-16, resulted in a 4% increase in the sales value of sorghum for food and industrial uses and a 1% increase in total sorghum farm revenue. The farm-level benefit-cost ratio was estimated at between 5.8 and 7.1 in terms of producer profit per dollar spent on promotion.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20149
Journal Title:: Agri Marketing
Journal Title Details:: 42(2) : 44-45
Notes:: Describes efforts to promote ethanol through the use of an ethanol-powered racing car.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Mellor, C. Michael (author)
Format:: Book review
Publication Date:: 1965-12
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
Journal Title:: Journal of Advertising Research
Journal Title Details:: 5(4) : 58
Notes:: Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Englund, Tessa R. (author), Zhou, Mi (author), Hedrick, Valisa E. (author), and Kraak, Vivica I. (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: D11540
Journal Title:: Journal of Nutrition Education and Behavior
Journal Title Details:: 52(1) : 87-95
Notes:: 9 pages., Online via publisher., An adapted health-branding framework guided the 3-step mixed-methods approach to identify evidence for campaigns using a scoping review, comprehensive literature review (1990-2016), and key-informant interviews. Results showed that industry, government, and non-governmental organizations supported 13 campaigns that used various health-branding strategies.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Parker, Kendra (author)
Format:: Journal article
Publication Date:: 2000
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10903
Journal Title:: American Demographics
Journal Title Details:: 3 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Epperson, James E. (author), Huang, Chung L. (author), Costa, Ecio F. (author), and McKissick, John C. (author)
Format:: Journal article
Publication Date:: 2002-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22313
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 33(1) : 52-61

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hunnicutt, Lynn (author) and Israelsen, L. Dwight (author)
Format:: Journal article
Publication Date:: 2003
Published:: USA: Western Agricultural Economics Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21859
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 28(3) : 451-464

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