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Financial benefits of Florida generic orange juice marketing

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Thomas, Arthur M. (main author), Canter, Neil (author)
Format:
Journal article
Publication Date:
2009-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, commodity promotion, drink, economics of information, fruit, promotion, value of information, marketing communication, brands, branding