- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Thomas, Arthur M. (author) and Canter, Neil (author)
- Format:
- Journal article
- Publication Date:
- 2009-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35956
- Journal Title:
- Agricultural and Resource Economics Review
- Journal Title Details:
- 38(3) : 431-444
- Subject Term:
- advertising, commodity promotion, drink, economics of information, fruit, promotion, value of information, marketing communication, brands, and branding
