- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Mellor, C. Michael (author)
- Format:
- Book review
- Publication Date:
- 1965-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36470
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- 5(4) : 58
- Subject Term:
- advertising, commodity promotion, dairy, education effects, expenditures, promotion, marketing communication, and milk
- Notes:
- Reviews a USDA research report, The effect of different level of promotional expenditures on sales of fluid milk.
