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    Start Over Subject Term appeals (message) Subject Term content analysis Subject Term message content

    2. A content analysis of environmental advertising claims: a matrix method approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carlson, Les (author), Grove, Stephen J. (author), and Kangun, Norman (author)
    Format:
    Journal article
    Publication Date:
    1993-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19560
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    22(3) : 27-40

    3. A content analysis of farm safety health messages: challenging assumptions of current health communication theory on the use of fear and empathy appeals in the mass media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Rose G. (author)
    Format:
    Research paper
    Publication Date:
    2002-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16145
    Notes:
    6 p., Paper accepted for presentation by the Mass Communication and Society Division, for the special topics competition for the Health Communication and Media research panel, at the Annual Convention of the Association for Education in Journalism and Mass Communication, Miami Beach, FL; August 2002

    5. From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    6. Greening pesticides: a historical analysis of the social construction of farm chemical advertisements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
    Journal Title:
    Agriculture and Human Values
    Journal Title Details:
    20(1) : 21-35
    Notes:
    Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.

    7. Promoting commodities through comic books: a framing analysis of the Captain Citrus campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, Tiffany M. (author), Rumble, Joy N. (author), and Lundy, Lisa K. (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08165
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    100(4) : 33-44

    8. Shades of green: a multidimensional analysis of environmental advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Banerjee, Subhabrata (author), Gulas, Charles S. (author), and Iyer, Easwar (author)
    Format:
    Journal article
    Publication Date:
    1995
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19564
    Journal Title:
    Journal of Advertising
    Journal Title Details:
    24(2) : 21-32