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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Flora, Cornelia Butler (author) and Kroma, Margaret M. (author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21086
Journal Title:
Agriculture and Human Values
Journal Title Details:
20(1) : 21-35
Subject Term:
advertising , appeals (message) , chemicals , content analysis , environment , environmental communication , farm journals , history , image , message content , pesticides , social factors , and trends
Notes:
Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.
