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Greening pesticides: a historical analysis of the social construction of farm chemical advertisements

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Flora, Cornelia Butler (main author), Kroma, Margaret M. (author)
Format:
Journal article
Publication Date:
2003
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), chemicals, content analysis, environment, environmental communication, farm journals, history, image, message content, pesticides, social factors, trends
Notes:
Content analysis of two midwestern U.S. farm magazines from the 1940s to 1990s traces the social construction of pesticide advertisements over time. Findings reveal response to changes in the socio-cultural setting.