- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Banerjee, Subhabrata (author), Gulas, Charles S. (author), and Iyer, Easwar (author)
- Format:
- Journal article
- Publication Date:
- 1995
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19564
- Journal Title:
- Journal of Advertising
- Journal Title Details:
- 24(2) : 21-32
- Subject Term:
- advertising, appeals (message), content analysis, environment, environmental communication, image, and message content
