A content analysis of farm safety health messages: challenging assumptions of current health communication theory on the use of fear and empathy appeals in the mass media

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Campbell, Rose G. (author)
    Format:
    Research paper
    Publication Date:
    2002-08
    URL:
    http://list.msu.edu/cgi-bin/wa?A2=ind0209b&L=aejmc&D=0&P=7516&F=P
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: C16145
    Subject Term:
    appeals (message), content analysis, farm safety, farmers, message content, risk communication, safety, and risk management
    Notes:
    6 p., Paper accepted for presentation by the Mass Communication and Society Division, for the special topics competition for the Health Communication and Media research panel, at the Annual Convention of the Association for Education in Journalism and Mass Communication, Miami Beach, FL; August 2002

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