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A content analysis of farm safety health messages: challenging assumptions of current health communication theory on the use of fear and empathy appeals in the mass media

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Campbell, Rose G. (main author)
Format:
Research paper
Publication Date:
2002-08
URL:
http://list.msu.edu/cgi-bin/wa?A2=ind0209b&L=aejmc&D=0&P=7516&F=P
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124
Subject Term:
appeals (message), content analysis, farm safety, farmers, message content, risk communication, safety, risk management
Notes:
6 p., Paper accepted for presentation by the Mass Communication and Society Division, for the special topics competition for the Health Communication and Media research panel, at the Annual Convention of the Association for Education in Journalism and Mass Communication, Miami Beach, FL; August 2002