From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Meyers, Courtney A. (author) and Abrams, Katie M. (author)
    Format:
    Paper
    Publication Date:
    2009-06-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29131
    Subject Term:
    appeals (message), campaign planning, campaigns, communication planning, content analysis, farming methods, interest groups, livestock, meat, message content, online services, persuasion, poultry, web sites, and framing
    Notes:
    Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.

    Tools