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From Opposite Corners: Comparing Persuasive Message Factors and Frames in Opposing Activist Organizations' Websites

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Meyers, Courtney A. (main author), Abrams, Katie M. (author)
Format:
Paper
Publication Date:
2009-06-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172
Subject Term:
appeals (message), campaign planning, campaigns, communication planning, content analysis, farming methods, interest groups, livestock, meat, message content, online services, persuasion, poultry, web sites, framing
Notes:
Presented at the international conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Des Moins,Iowa, June 6-9, 2009., Results of a content analysis of online communications used by the Animal Agriculture Alliance and the Humane Society of the United States. 16p.