- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Chattopadhyay, A. (author), Dube, L. (author), and Letarte, A. (author)
- Format:
- Journal article
- Publication Date:
- 1996
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25292
- Journal Title:
- Journal of Advertising Research
- Journal Title Details:
- 36(6) : 82-89
- Subject Term:
- advertising, appeals (message), attitudes, Canada, consumer attitudes, content analysis, dairy, education effects, food, fruit, meat, message content, nutrition information, persuasion, vegetables, milk, and grain
