USA: Delmar, Centage Learning, Clifton Park, New York.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01730
Notes:
"As communicators, we are caretakers of an industry - one of the most important industries in the history of humankind. It is our duty as students and teachers of agriculture to learn, as efficiently and thoroughly as we can, the skills needed to tell a positive story about agriculture through words, pictures and Web site content. This book will help you in that goal." (p. xiii)
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23033
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 7 pages., Suggests that the agricultural sector desperately needs good and clear communication with the general public and other interest groups in Switzerland and in other countries. Describes needs and approaches for improved public relations.
Results of a survey among public relations professionals who were members of the Agricultural Relations Council and Cooperative Communicators Association. Proficiencies related to computer skills, human relations, time management, writing, and editing were used most frequently.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23211
Notes:
Greenwire (Environment and Energy Publishing, LLC) via Lexis-Nexis. 1 page., Critical analysis of a recent $5 million contract through which a public relations firm will ghostwrite for the U.S. Environmental Agency articles "for publication in scholarly journals and magazines."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23204
Notes:
PR Newswire via Lexis-Nexis. 2 pages., Speaker cites the example of Sysco (North America's largest food service marketing and distribution organization) which decided to focus its citizenship program on sustainable agriculture and family farms.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
Notes:
International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.
Via Lexis-Nexis. 2 pages., Describes new affilliation between a small Ontario community, Embro, and a marketing communications firm, McCormick Canada, that will help promote and develop it.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22259
Notes:
Presented at the conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE), San Antonio, Texas, June 1, 2005. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23031
Notes:
Presented at the 2005 Congress of the International Federation of Agricultural Journalists,Thun, Switzerland, August 31-September 4, 2005. 3 pages., Author notes that coverage of agriculture is changing in the daily and weekly newspapers of Switzerland. Suggests that farmers are going to have to learn to show more solidarity with urban populations, especially as they demand that other people show solidarity with them.
The Age newspaper via Food Safety Network. 2 pages., Describes concern of the Australian pork industry about efforts of animal rights activists to "cash in on the film adaptationj of Charlotte's Web, the tale of a brave spider's attempts to prevent Wilbur the pig from becoming Christmas dinner."
Via Lexis-Nexis. 2 pages., Examines whether recent cessation of the Iowa Pork Queen program may mean a similar fate for the Alice in Dairyland program in Wisconsin.
Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24024
Notes:
Third edition. PR in Practice Series, Chartered Institute of Public Relations. 236 pages., Includes case reports about (a) Monsanto's unsuccessful effort to introduce genetically modified crops in Europe and (b) the mad cow disease (BSE) drama in the United Kingdom.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08800
Notes:
Pages 339-346 in Dillon, Justin, Towards a convergence between science and environmental education: the selected works of Justin Dillon. United States: Routledge, New York City, New York, 2017. 361 pages.
Ruth, Amanda M. (author) and University of Florida
Format:
Dissertation
Publication Date:
2005
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 17 Document Number: D10470
Notes:
224 pages., ISBN: 9780542353819, 0542353814, Via ProQuest Dissertations and Theses., The purpose of this study was to explore the culture of agricultural communication professionals in their role as the source of agricultural information for the news media. Research indicates there is a lack of understanding and appreciation for agriculture throughout the general public. As a result, communicating agricultural information is important in creating an informed public. Agricultural communication professionals are assigned the task of communicating agricultural information and issues to a non-agrarian society, a tremendous responsibility.
The majority of individuals receive information about scientific topics, specifically agriculture, through mass media channels. In accordance to existing literature on gatekeeping and agenda building concepts of communication, this group of communicators play a significant role in the dissemination of agricultural information through mass media channels. Therefore, an investigation of the media relations environment of agricultural communication professionals allowed this study to make a unique contribution to communications theory and the field of agricultural communications.
This applied-exploratory study utilized qualitative methodology in order to gather rich data from participants. Through 12 in-depth interviews and three online asynchronous focus groups, a snowball sample of agricultural communication professionals shared their media relations perceptions, experiences, and strategies. Using multiple source and method triangulation methods, data were pooled and analyzed using inductive analysis techniques.
Findings from the study are categorized into three metathemes that describe the significant results of the study: the culture of agricultural communication professionals in regard to media relations, the agricultural source-reporter relationship as well as relationship building strategies, and the communication decision and choices made when communicating with the news media. Overall, the findings in this study bring to light the crossroads that agricultural communication professionals are encountering. Participants implied they are currently experiencing a defining moment in the profession, one that could easily advance or deteriorate the profession.
The study provided direction for theory and practice, which includes a foundation for research in agricultural media relations and suggestions for moving a passive culture of communicators to a more active and highly effective culture.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23343
Notes:
Posted on http://www.usda.gov (Electronic Reading Room - Reports), 2 pages., Identifies public relations and advertising firms contracted to work for 9 agencieds and offices of the USDA.
Farsetta, Diane (author) and Center for Media and Democracy, Madison, Wisconsin.
Format:
Commentary
Publication Date:
2005-06-24
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: C25080
Notes:
Retrieved December 7, 2006, Author's blog via Center for Media and Democracy. 8 pages., Sample concerns about video news releases, included reference to those produced by the U.S. Department of Agriculture regarding a controversial trade agreement proposal.
Cites results of an IFAJ survey indicating the involvement of women in agricultural journalism, internationally, and participation of agricultural public relations professionals and communicators as well as agricultural journalists.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23247
Notes:
ZimmComm Marketing and Communications, Holts Summit, Missouri. 1 page., Describes an "innovative news distribution service for agriculture that includes not only print, broadcast and internet media, but also direct-to-farmer distribution."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29007
Notes:
Via infOpinions. 2 pages., Author describes expansion in services provided by ZimmComm Communications, which provides information services to agribusiness companies and other clients.
