Branding change: USDA Rural Development battles lack of awareness with new branding initiative

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(3) : 74-76
    Subject Term:
    campaign planning, campaigns, government programs, perception, public relations, rural development, and USDA

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