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Branding change: USDA Rural Development battles lack of awareness with new branding initiative
Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22174
Journal Title:
Agri Marketing
Journal Title Details:
43(3) : 74-76
Subject Term:
campaign planning
,
campaigns
,
government programs
,
perception
,
public relations
,
rural development
, and
USDA
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