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Wendy's CEO suspected from start story was a hoax

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Journal article
Publication Date:
2005-06-05
URL:
http://www.usatoday.com/money/companies/management/2005-06-05-insana-wendys_x.htm
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143
Subject Term:
case studies, crisis communication, food, food industries, food safety, meat, public information, public relations, risk communication
Notes:
Executive of Wendy's fast food chain describes how the firm handled a diner's claim of having found a fingertip in a bowl of Wendy's chili.