- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Neumann, Bernice (author)
- Format:
- Journal article
- Publication Date:
- 2005-10
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23175
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 43(8) : 56-57
- Subject Term:
- advertising, audience analysis, audience research, campaigns, cooperatives, credibility, image, public relations, cooperative communication, and market research
- Notes:
- Describes a campaign by CHS, the nation's largest cooperative, among business leaders and potential business partners.
