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Fortune 500 company goes a-courtin' using research

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Neumann, Bernice (main author)
Format:
Journal article
Publication Date:
2005-10
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, audience analysis, audience research, campaigns, cooperatives, credibility, image, public relations, cooperative communication, market research
Notes:
Describes a campaign by CHS, the nation's largest cooperative, among business leaders and potential business partners.