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    Start Over Publication Year 1992 Subject Term advertising Subject Term promotion

    3. Effectiveness of alternative export promotion strategies for branded food products

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
    Format:
    Journal article
    Publication Date:
    1992-02
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    23(1) : 137-152
    Notes:
    Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

    4. Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Forker, O.D. (author), Kaiser, H.M. (author), Lenz, J.E. (author), and Sun, C.H. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14823
    Journal Title:
    Journal of Agricultural Economics Research
    Journal Title Details:
    44(4) : 3-18

    7. How sweet they are : premiums can reinforce a product's image, benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Engle, Steve (author / Rhea and Kaiser Advertising, Naperville, IL)
    Format:
    Journal article
    Publication Date:
    1992-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06433
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (8) : 28-9
    Notes:
    James F. Evans Collection

    9. Marketing with issues : two prime examples reveal strategies for building customer trust

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gahm, Thomas (author / Director of public relations, Miller Meester Advertising, Minneapolis, MN)
    Format:
    Journal article
    Publication Date:
    1992-10
    Published:
    USA: Century Communications Inc., 6201 Howard Street, Niles, IL 60714
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06353
    Journal Title:
    Agri Marketing
    Journal Title Details:
    30 (9) : 36-7
    Notes:
    James F. Evans Collection

    10. Prospects for promotion of 'wild' shrimp in japan: Implicati

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, S. C. (author)
    Format:
    Journal article
    Publication Date:
    1992
    Published:
    Emerald Group Publishing Limited
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10173
    Journal Title:
    European Journal of Marketing
    Journal Title Details:
    26(10) : 32-51
    Notes:
    Via online journal., Recent developments in shrimp culture have resulted in the entry of high-quality, lower priced shrimp into the Japanese market, displacing the Australian product from its previously competitive position. The response of producers in Australia has been to form the Australian Prawn Promotion Association (APPA). An inspection of the literature suggests that demand-, product-, market-, and producer-related factors are thought necessary for successful promotion of agricultural and seafood products. In an attempt to analyze these factors, research was conducted in Japan in April and August 1991. Information for the study was gained from a review of the available literature and from interviews with the staff of a wide cross-section of companies and other organizations involved in the Japanese shrimp industry. It was found that: 1. the prospects of an APPA-style promotional campaign aimed at reducing the price elasticity of demand appear poor, and 2. there are few opportunities to differentiate Australian product effectively.