- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kenkel, Phil (author)
- Format:
- Research paper
- Publication Date:
- 1992-05
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11488
- Journal Title Details:
- 6 pages
- Subject Term:
- advertising, agribusiness, evaluation, media selection, program evaluation, promotion, and sales promotion
- Notes:
- OSU Extension Facts F-534, Oklahoma State University, Stillwater, OK
