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How sweet they are : premiums can reinforce a product's image, benefits

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Engle, Steve (main author / Rhea and Kaiser Advertising, Naperville, IL)
Format:
Journal article
Publication Date:
1992-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90
Subject Term:
advertising, advertising agencies, agribusiness, buying behavior, incentives, premiums, promotion
Notes:
James F. Evans Collection