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Marketing with issues : two prime examples reveal strategies for building customer trust

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gahm, Thomas (main author / Director of public relations, Miller Meester Advertising, Minneapolis, MN)
Format:
Journal article
Publication Date:
1992-10
Published:
USA: Century Communications Inc., 6201 Howard Street, Niles, IL 60714
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90
Subject Term:
advertising, marketing, promotion
Notes:
James F. Evans Collection