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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
Format:
Journal article
Publication Date:
1992-02
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
23(1) : 137-152
Subject Term:
advertising , economics of information , exports , food , foreign markets , international trade , marketing , markets (selling) , media effectiveness , print media , product promotion , promotion , sales , television , and marketing communication
Notes:
Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.
