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    1. Farm radio presentation CD

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasters, St. Paul, Minnesota.
    Format:
    Multiple
    Publication Date:
    2001-06-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25862
    Notes:
    CD and brochure produced by NAFB to help members promote farm radio to advertisers.

    2. Marketing with your customers through WOMM marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2007-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25886
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(5) : 38-39
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45421, Emphasis on word-of-mouth marketing.

    3. Farm broadcasting in Baramati

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Noronha, Frederick (author)
    Format:
    Report
    Publication Date:
    2006-03-25
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25909
    Notes:
    Posted at www.thehoot.org &gt; "Grassroots media" section, Indo-Asian News Service via Media South Asia. 2 pages., Features a radio station supported by an engineering college. It broadcasts for four hours each morning, with a similar rebroadcast each evening.

    4. What media directors want from ag media providers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
    Format:
    Journal article
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(6) : 34-35
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=45902

    6. Agri media works 24/7

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agri Council of American Business Media, New York City, New York.
    Format:
    Report
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26312
    Notes:
    2 pages., Report on survey findings about seasonality of farmers' readership of editorial and advertising material in agricultural publications.

    7. The state of farm broadcasting

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Farmarkis, Bill (author), Coyle, Rick (author), McGill, Vic (author), and Vanderwert, Anita (author)
    Format:
    Journal article
    Publication Date:
    2007-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26495
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(8) : 35-37
    Notes:
    Posted at www.agrimarketing.com/?i=October%202007, Representatives of four media sales firms provide a current overview of the marketplace for farm broadcasting.

    12. Empirical comparisons of in-store display vs. feature advertising and trade promotions vs. consumer promotions, measured at the brand and the category levels

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dufour, Jean-Claude (author) and Maisonnas, Stephane (author)
    Format:
    Journal article
    Publication Date:
    2005-03
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27547
    Journal Title:
    Journl of Food Distribution Research
    Journal Title Details:
    36(1) : 227

    13. Supermarket patronage: an analysis of customer counts among outlets within a geographic area

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Brooker, John R. (author), Eastwood, David B. (author), and Gray, Morgan D. (author)
    Format:
    Journal article
    Publication Date:
    1994-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27561
    Journal Title:
    Journal of Food Distribution
    Journal Title Details:
    25(2) : 8-16
    Notes:
    Via AgEcon Search.

    17. Blimp brings innovation, enables Syngenta to touch lives

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Richards, Julie (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 18-19
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

    18. Milking the most from your promotional dollar: an analysis of agribusiness firms serving U.S. agricultural producers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Peake, Whitney O. (author)
    Format:
    Report
    Publication Date:
    2007-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28388
    Notes:
    Via AgEcon Search. Working Paper 07-05, Department of Agricultural Economics, Purdue University, West Lafayette, Indiana. 20 pages.

    19. Staking value, lifting tides: business insights session

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28443
    Notes:
    7 pages., Summary of a panel discussion at the 2008 NAFB convention in Kansas City, Missouri. How agency, marketer and broadcast professionals in the "broadcasting stream" see points of value - and what they see changing or emerging.

    20. Agencies at the mic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    National Association of Farm Broadcasting, Platte City, Missouri.
    Format:
    Report
    Publication Date:
    2008-11-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: C28500
    Notes:
    4 pages., Summary of an educational session at the 2008 NAFB convention, Kansas City, Missouri. "Top agency advertising and PR communications professionals share their insights about communications plans and strategies and what can enhance the agency-media relationship, grow business, and best serve clients."