- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Waithaka, Wanjiru (author)
- Format:
- Journal article
- Publication Date:
- 2008-03-18
- URL:
- http://allafrica.com
- Published:
- Kenya
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27967
- Journal Title:
- Business Daily (Nairobi)
- Subject Term:
- adoption, advertising, consumers, farm families, farmers, Kenya, listenership, media effectiveness, media selection, newspapers, radio, radio stations, readership, rural areas, rural people, rural-urban difference, television, television viewing, and marketing communication
- Notes:
- Via AllAfrica.com. 2 pages.
