- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Agri Council of American Business Media, New York City, New York.
- Format:
- Report
- Publication Date:
- 2007
- URL:
- http://www.americanbusinessmedia.com/images/abm/ABM_AgriReadex2.pdf
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26312
- Subject Term:
- advertising, communication planning, decision making, farm journals, farmers, media effectiveness, media selection, media use, and readership
- Notes:
- 2 pages., Report on survey findings about seasonality of farmers' readership of editorial and advertising material in agricultural publications.
