- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Brooker, John R. (author), Eastwood, David B. (author), and Gray, Morgan D. (author)
- Format:
- Journal article
- Publication Date:
- 1994-09
- URL:
- http://ageconsearch.umn.edu
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 165 Document Number: C27561
- Journal Title:
- Journal of Food Distribution
- Journal Title Details:
- 25(2) : 8-16
- Subject Term:
- advertising, buyer behavior, buying behavior, coupon promotion, food, media effectiveness, promotion, radio, retail promotion, television, and food industry
- Notes:
- Via AgEcon Search.
