Subject Term: media effectiveness and agribusiness / Journal Title: Agri Marketing

Start Over Subject Term media effectiveness Subject Term agribusiness Journal Title Agri Marketing

1. How do your broadcast media stack up on the market news scale?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kroupa, Gene (author)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10663
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 34, 36, 38

2. The key to reaching the ag market is planting many seeds

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Patton, Kate (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26090
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 33
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45901

3. What media directors want from ag media providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 34-35
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45902

4. Opening doors with brand buzz

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kocon, Lois (author)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26326
Journal Title:: Agri Marketing
Journal Title Details:: 45(7) : 20-21
Notes:: Posted at www.agrimarketing.com/show_story.php?id=46282

5. It's a brave, new (socially networked) world

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erickson, Kathleen (author)
Format:: Advertisement
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26489
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 14
Notes:: Emphasizes role and value of word-of-mouth methods in agricultural marketing.

6. More connections, more customers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Nowels, K. Elliott (author)
Format:: Advertisement
Publication Date:: 2007-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26490
Journal Title:: Agri Marketing
Journal Title Details:: 45(8) : 18-19
Notes:: Advertorial from Meister Media emphasizes integrated media offerings.

7. Blimp brings innovation, enables Syngenta to touch lives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Richards, Julie (author)
Format:: Journal article
Publication Date:: 2008-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28268
Journal Title:: Agri Marketing
Journal Title Details:: 46(7) : 18-19
Notes:: Posted at http://www.agrimarketingdigital.com/, Describs a campaign by Syngenta that involves the AVICTA Complete Cotton blimp.

8. When marketing budgets tighten, interactive can pay dividends

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Okumura, Ken (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28780
Journal Title:: Agri Marketing
Journal Title Details:: 47(1) : 42, 44
Notes:: Posted at http://www.agrimarketingdigital.com

9. Media mix matters more than ever

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2009-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29438
Journal Title:: Agri Marketing
Journal Title Details:: 47(8) : 23
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=29709

10. The cost of making a sales call

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Downey, Scott (author)
Format:: Journal article
Publication Date:: 2010-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30483
Journal Title:: Agri Marketing
Journal Title Details:: 48(6) : 14

11. Agri-marketers need current media research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Donald, A.W. (author), Rechnagel, S.M. (author), and Monsanto Agricultural Products Co.; Monsanto Agricultural Products Co.
Format:: Journal article
Publication Date:: 1982
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00777
Journal Title:: Agri Marketing
Journal Title Details:: 20(3): 58
Notes:: AgComm Teaching

12. RSVP : How do you determine what percent of budget goes into broadcast?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bonner-Lewis, D. (author), LaCasse, R.A. (author), Palmer, J. (author), and Volk, J. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00941
Journal Title:: Agri Marketing
Journal Title Details:: 22(6): 56-58
Notes:: AgComm Teaching

13. Ag broadcast and your media mix

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gunn, A.M. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00942
Journal Title:: Agri Marketing
Journal Title Details:: 22(6): 48-50, 52, 54
Notes:: AgComm Teaching

14. Dekalb plants radio timeliness

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1980
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 54 Document Number: C01020
Journal Title:: Agri Marketing
Journal Title Details:: 18(6) : 68, 72-73
Notes:: AgComm Teaching

15. Farm shows -- a place for everything : agribusiness can find a world of opportunities at exposition centers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Coakley, Deborah (author / Associate Editor, Agri Marketing) and Associate Editor, Agri Marketing
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03030
Journal Title:: Agri Marketing
Journal Title Details:: 26(7) : 46, 47, 62
Notes:: James F. Evans Collection

16. Farm shows -- changing attitudes : farm shows become more business oriented

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zimmerman, David (author / Managing Director, Southern Farm Show, Southern Shows Inc., Charlotte, NC) and Managing Director, Southern Farm Show, Southern Shows Inc., Charlotte, NC
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03031
Journal Title:: Agri Marketing
Journal Title Details:: 26(7) : 48, 49
Notes:: James F. Evans Collection

17. Farm shows -- sales leads are truly seeds of sales : how to get the most out of your farm show sales lead

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Erschik, Richard W. (author / Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL) and Director of Operations, Greyhound Exhibit Group's Lead Management Center, Elk Grove Village, IL
Format:: Journal article
Publication Date:: 1988
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03032
Journal Title:: Agri Marketing
Journal Title Details:: 26(7) : 50
Notes:: James F. Evans Collection

Bibleaves

1. How do your broadcast media stack up on the market news scale?

2. The key to reaching the ag market is planting many seeds

3. What media directors want from ag media providers

4. Opening doors with brand buzz

5. It's a brave, new (socially networked) world

6. More connections, more customers

7. Blimp brings innovation, enables Syngenta to touch lives

8. When marketing budgets tighten, interactive can pay dividends

9. Media mix matters more than ever

10. The cost of making a sales call

11. Agri-marketers need current media research

12. RSVP : How do you determine what percent of budget goes into broadcast?

13. Ag broadcast and your media mix

14. Dekalb plants radio timeliness

15. Farm shows -- a place for everything : agribusiness can find a world of opportunities at exposition centers

16. Farm shows -- changing attitudes : farm shows become more business oriented

17. Farm shows -- sales leads are truly seeds of sales : how to get the most out of your farm show sales lead

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