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    Start Over Subject Term farmers Subject Term buying behavior Journal Title Agri Marketing

    3. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

    4. Do farmers care about service quality?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gunderson, Michael (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25463
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(1) : 18
    Notes:
    Posted at http://www.agrimarketing.com/show_story.php?id=44179, Report of a survey among crop producers.

    5. Brand loyalty among ag producers

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roucan-Kane, Maud (author) and Harbor, Anetra (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26976
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 16-17
    Notes:
    Features a marketing communications campaign by Wyffels Hybrids, Geneseo, Illinois.

    6. Agri-marketers to profit from commercial producer survey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gray, Allan (author)
    Format:
    Journal article
    Publication Date:
    2008-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28274
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(7) : 52
    Notes:
    Posted at http://www.agrimarketingdigital.com/, Author summarizes findings of the 2008 Large Commercial Producer Survey.

    14. How marketing has changed

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Downey, Dave (author) and Funk, Tom (author)
    Format:
    Journal article
    Publication Date:
    2012-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00690
    Journal Title:
    Agri Marketing
    Journal Title Details:
    50(8) : 106, 108, 110
    Notes:
    Commemorative Issue recognizing the 50th Anniversary of Agri Marketing magazine.

    20. Local dealers of agricultural inputs: who's your buyer?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alexander, Corinne (author), Foley, Daniel (author), and Wilson, Christine (author)
    Format:
    Journal article
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20148
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(2) : 40, 42
    Notes:
    Survey report from the Purdue University Center for Food and Agricultural Business describes types of buyers: business, economic and relationship.

    25. Technology use increasing in agriculture, still shopping locally

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hartke, D. (author / Executive assistant to the CEO, Wisconsin Milk Marketing Board)
    Format:
    Journal article
    Publication Date:
    1998-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 107 Document Number: C10078
    Journal Title:
    Agri Marketing
    Journal Title Details:
    36(8) : 18-19
    Notes:
    James F. Evans Collection

    28. Six advertising blind men discover the farm elephant

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Roberson, D. (author / Jaqua Co., Grand Rapids, Michigan) and Jaqua Co., Grand Rapids, Michigan
    Format:
    Journal article
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00830
    Journal Title:
    Agri Marketing
    Journal Title Details:
    21(10) : 62, 64, 66, 68
    Notes:
    AgComm Teaching