Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37009
Notes:
Pages 39-59 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18104
Notes:
Pages 184-185 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "I heard it through the grapevine" campaign of the California Raisin Board during the 1980s featuring animated clay figures, via a new process Claymation.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
Notes:
Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18102
Notes:
Pages 82-84 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the Elsie the Cow campaign by Borden, beginning in the 1930s. By 1997 Borden had become primarily a chemical company and sold its dairy business to Mid-American Dairymen, which changed its name to the Dairy Farmers of America (DFA). DFA has rights to the Elsie and Borden trademarks which are used on DFA products.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18105
Notes:
Pages 202-204 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the "Got milk?" campaign by the California Milk Processor Board during the 1990s.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08834
Notes:
Pages 74-92 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24352
Notes:
Pages 200-259 in Peter L. Spain, Dean T. Jamison and Emile G. McAnany (eds.), Radio for education and development: case studies. Volume 2. World Bank Staff Working Paper No. 266. 460 pages.
Hipple, Patricia C. (author) and Schreck, Erin K. (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29074
Notes:
Pages 147-172 in Peter F. Korsching, Patricia C. Hipple and Eric A. Abbott (eds.), Having all the right connections: telecommunications and rural viability. Praeger, Westport, Connecticut. 348 pages.
Cisilino, Federica (author) and Cesaro, Luca (author)
Format:
Book chapter
Publication Date:
2009
Published:
Ital y
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29845
Notes:
Pages 105-119 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
Ward, William B. (author / Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University) and Professor of Agricultural Journalism and Head of the Department of Extension Teaching and Information, Cornell University
Format:
Book chapter
Publication Date:
1959
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: B04328
Notes:
In: Ward, William B. Reporting agriculture : through newspapers, magazines, radio, television. 2nd ed. Ithaca, NY : Comstock Publishing Associates, 1959. p. 322-355
Wallack, Lawrence (author) and Dorfman, Lori (author)
Format:
Book chapter
Publication Date:
2000
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35870
Notes:
Pages 389-401 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.
Dressler-Hawke, Emma (author) and Mansvelt, Juliana (author)
Format:
Book chapter
Publication Date:
2009
Published:
New Zealand
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29806
Notes:
Pages 288-311 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18103
Notes:
Pages 105-106 in Mary Cross (ed.), A century of American icons: 100 products and slogans from the 20th century consumer culture. Greenwood Press, Westport, Connecticut. 236 pages, Describes the Smokey Bear campaign by the Forest Service, U.S. Department of Agriculture, beginning in the 1940s.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29804
Notes:
Pages 163-179 in Adam Lindgreen and Martin K. Hingley (eds.), The new cultures of food: marketing opportunities from ethnic, religious and cultural diversity. Gower Publishing Limited, Surrey, England. 319 pages.
