Impact of fear appeals on pro-environmental behavior and crucial determinants

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chen, Mei-Fang (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08834
    Subject Term:
    attitudes, behavior, conservation, education, education research, films, natural resource management, promotion, public attitudes, storytelling, transportation, and entertainment
    Notes:
    Pages 74-92 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

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