4 pages, via Online journal, Since late Mar. 2020, many universities halted normal operations due to the Coronavirus Disease 2019 (COVID-19) pandemic. Although extension uses many different techniques to educate consumers, it has been slow to grasp the power of social media. Faced with a dilemma of using digital methods instead of in-person field days, short courses, and workshops, Twitter was a viable alternative, especially for broad audience engagement. Tweet threads were posted on Twitter every Monday morning from 6 Apr. to 8 June 2020. Each thread consisted of 10 tweets. A hashtag #YardFruits was used to start the thread and for later reference. For the first nine threads only one fruit species was discussed per thread. The final thread consisted of single tweets of several species. Engagement percentage did not differ over time but did differ among the crop species. Tweets that did not include a photo received less engagement (2.7%) than those that did include a photo (4.7%). My Twitter account saw a 6.5% increase in followers during the series. Grape (Vitis sp.), passion fruit (Passiflora sp.), fig (Ficus carica), and pear (Pyrus communis) threads had the least engagement and were different from the Other Fruits thread. All other threads were similar. Extension educators can grow their influence by using well-targeted, focused tweets and tweet threads, especially those that use hashtags and photos.
8 pages, Contemporary Lesbian, Gay, Bisexual, Transgender, Queer/Questioning (LGBTQ+) youth are identifying and communicating their identities earlier in childhood than generations before as a result of more awareness and more acceptance of gender identity and sexual minorities by society. A qualitative study of U.S. 4-H program leaders and Extension directors generated an emergent theme around the importance of serving LGBT youth and the resulting implementation challenges. The administrators of 4-H, the largest youth serving organization in the country, recognize the presence of LGBTQ+ youth in 4-H and believe the organization must be inclusive. But challenges remain in ensuring youth experience inclusion at all levels of the organization and to manage political and societal pressures resulting from shifting focus friction.
3 pages., Online from publisher website., Following a training course in technology stewardship, actors in the Caribbean's agri-food sector are implementing ICT approaches to provide agricultural advice and support to their local communities
13 pages., Article #: 3FEA2, via online journal., A multiple indicators, multiple causes, or MIMIC, modeling framework can be used for analyzing a variety of farmer decision-making situations where multiple outcomes are possible. Example applications include analyses of farmer use of multiple information sources, management practices, or technologies. We applied the framework to analyze use of multiple information sources by beef cattle farmers. We provide measures of how farmer demographics, farm characteristics, and risk attitudes influenced farmer use of information from Extension, producer groups, popular press, the U.S. Department of Agriculture, the Internet, and other farmers. Education and greater willingness to take risk positively influenced information use among the farmers we studied. Our process has implications for broader use within Extension.
7 pgs, Extension is uniquely positioned to deliver data-driven solutions to complex community issues with University applied research, particularly through crises like COVID-19. Applying the Policy, Systems and Environmental (PSE) framework to community development is an effective, innovative approach in guiding Extension leaders to create, document, and share long-term transformative change on challenging issues with stakeholders. Beyond the public health sector, applying a PSE approach to community development provides leverage points for population-level benefits across sectors. This article describes current public health approaches, methodologies, and how the PSE framework translates to other programs with four examples of high-impact, systems level Extension projects.
10 pages, Global population growth necessitates increasing food production while reducing the environmental impact of intensive agriculture. Organic production can address this need; however, organic producers lack the Extension support needed to advance their practice. Using phenomenological design, we explored how organic producers experience growing organically. We report factors relevant to producers' decision to grow organically, their experiences with adopting organic practices, and the alignment of their philosophical stances with the concept of growing organically. Participants would benefit from Extension programs targeted toward organic agriculture. We propose an Extension model to support producers in becoming more effective and efficient at growing organically.
Solanki, Surabhi (author) and Verma, Seema (author)
Format:
Conference proceedings
Publication Date:
2019-06
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11119
Notes:
8 pages., Proceedings of International Conference on Sustainable Computing in Science, Technology and Management., In any country, agriculture plays important role in the prospect of economy and sustainability. As technology grow day by day so it is necessary for the farmer to know about the technology, innovations and take them into practice, so they make strong themselves in terms of economic and sustainability. In this paper discussed the intensity exposure to information and communication technology and its relationship to the characteristics of farmers at different stages of adoption use of information and communication technology for different farm practices and also know the preferences of farmers regarding the use of Information & Communication Technology (ICT). In the continuation of this process conduct the personal interview to collect personal details of farmers as well as farm information that associate them to know about the adoption of information technology. The data collected through personal interview of farmers have been classified, tabulated and analyzed to know how efficiently and effectively information and communication technology disseminate farm information to the farmer.
12 pages., via online journal., In recent years, there has been extensive investment in e-governance throughout the developing world. Still, little is known about the impact of those investments, partly due to a lack of assessment guidance. In this study modified sustainable livelihood framework approach was used for studying impact of the project on farmers. Before and after data was collected from the registered farmers using recall method to assess the impact of the project on all five types of capital (Natural capital, financial capital, human capital, physical capital and social capital). It was found that after implementation of the project, in the category of natural capital, average production and average sold quantity of rice, wheat, pigeon pea, mustard, and green gram has been significantly increased and in the category of financial capital, respondents’ average family income, earning from agriculture and allied sector and benefit from government schemes has been significantly increased and in the category of human capital, average number of training received by respondents and average number of extension contacts made by respondents has been significantly increased and in the category of physical capital, average storage facility has been increased by respondents and in the category of social capital, average number of meetings attended by respondents in Krishi Gyan Kendra has been significantly increased.
Online from publisher website., By embracing modern technology and engaging enthusiastic young people, the work of an NGO in Malawi is extending the reach of agricultural extension across the country.
November issue., Article investigated two examples of group extension for knowledge exchange and innovation among farmers, discussions within the Beef Technology Adoption Programme (BTAP) in Ireland and monitor farms in Scotland.
Kadiyala, Suneetha (author), Morgan, Emily H. (author), Cyriac, Shruthi (author), Margolies, Amy (author), Roopnaraine, Terry (author), and Department of Population Health, Faculty of Epidemiology and Population Health, London School of Hygiene and Tropical Medicine, London, United Kingdom
Leverhulme Centre for Integrative Research on Agriculture and Health (LCIRAH), London, United Kingdom
Division of Nutritional Sciences, Cornell University, Ithaca, New York, United States of America
St. Johns Research Institute, Bengaluru, Karnataka, India
Department of International Health, Bloomberg School of Public Health, Johns Hopkins University, Baltimore, Maryland, United States of America
Independent consultant, Brasilia, DF, Brazil
Format:
Journal article
Publication Date:
2016-10-13
Published:
India: Public Library of Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08245
12 pages, Conservation Agriculture (CA) has been widely promoted as a pathway to sustainably intensify agriculture in sub-Saharan Africa (SSA). Yet despite decades of promotion, CA uptake in SSA remains sparse with only few analyses of its impacts on farming and rural livelihoods. This study, which focuses on areas in Central Malawi considered to have a relatively high uptake of CA, uses analyses of satellite images, field observations, interviews with farmers, extension workers and other people involved in CA promotion, as well as a household survey, to investigate how CA has been adapted. We find that the three CA principles – (1) continuous minimum tillage, e.g. no-ridging, (2) permanent ground cover, and (3) crop rotation/intercropping – were not practiced as intended. First, one-third of non-ridged land was tilled during the growing season, and half was again ridged in the following season. Second, unless crop residues were added, the soil’s surface of non-ridged plots was usually bare at planting, causing weed control problems, and an increased risk of erosion. Most farmers added large volumes of crop residues to their non-ridged plots. They collected these from the surrounding fields, but this practice severely restricted the size of these plots. Third, crop rotation/intercropping was practiced less when farmers stopped ridging. Thus overall, very few farmers practised all of the three CA principles simultaneously. CA promotion appeared to only increase yields on plots where mulch was added, but this practice is not scalable. CA promotiondoes not seem to have provided substantial benefits for overall farm productivity, labour-savings or soil cons
Via journal online., Agriculture is inherently a risky enterprise because of its dependence on rainfall. To mitigate
risks, farmers diversify crops and enterprises, maintain stabilization account or resort to the sale of assets. Crop insurance is a complementary institutional mechanism that aids farmers to cope with risks better.Considering the importance of crop insurance in risk mitigation, this paper using data from a large-scale farmers’ survey we identify the factors that influence farmers’ decision to buy crop insurance and subsequently assess its impact on farm income, production expenses and productive investments in agriculture. Farmers’ adoption of crop insurance is low— 4.80% kharif season and 3.17% in the rabi season mainly on account of lack of awareness about insurance products. Nevertheless, the probability of adoption of insurance is higher for those who experience higher crop loss and have some formal training in agriculture. The subsidy on premium also positively influences crop insurance uptake decisions. On the other hand, the factors like the lower social status, tenant farming and exposure to deficit-rainfall in the previous year are negatively associated with the decision to insure. The results on the impact of insurance are not conclusive to prove that insured farmer subsumes higher risks compared to the uninsured.
13 pages., Via online journal., This study examined adoption of Information and Communication Technologies (ICTs) by
agricultural science and extension teachers in Abuja, Nigeria. Specifically, the objectives are to:
identify the background and demographic characteristics of agricultural science and extension
teachers in the study area; examine the factors influencing adoption of ICTs by respondents and
determine the challenges or constraints militating against adoption of ICTs by respondents in the
study area. Data were collected from 60 purposively selected agricultural science and extension
teachers in the study area. Data were analyzed using descriptive statistics SPSS 19.0, Likert scale,
t-test and Logit model. Ages, teachers’ experience, access to ICTs were significant factors
influencing adoption of ICTs by respondents at 1% probability level. Teachers’ attitude, teachers’
awareness significantly influences adoption of ICTs by respondents at 5% probability level. Word
processors are perceived useful in setting tests and examination question papers, while, photocopy
machine was perceived ease to use to make copies of teaching materials. Access to appropriate
ICTs equipment and lack of infrastructure such as irregular electricity supply are the major
challenges. The study recommends easy access, awareness and use of ICTs by instructors and
regular supply of electricity to improve and stimulates adoption of ICTs by respondents.
Scopus via University of Illinois online catalog - article subject search. 1 page., This study examined the impacts of farming demonstration events on participants. Findings identified five factors important for the success of demonstration events.
Paine, Darin James (author) and Texas A&M University
Format:
Dissertation
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
Notes:
59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.
9pgs, This study was conducted to identify the agricultural extension needs of women farmers and to assess the impact of their participation in agricultural extension programs on vegetable production in the area. A sample of 145 women farmers from five Grama Niladhari (GN) divisions of the DS division was randomly selected for the study. Data were collected from a researcher administered survey and analyzed using descriptive statistics and a regression analysis. As per the results, a significant number of the women farmers have
participated in most of the extension and training programs. However, some of them haven’t registered in the farmer organization present in the area. Agricultural extension agents of the area have focused on dissemination of more information regarding modern farming technologies, organic farming, application of agrochemicals and fertilizers, and improving market systems. The majority of women farmers have
used the knowledge received from the extension programs in vegetable farming activities. Furthermore, there is a significant and positive relationship between participation in extension programs by women farmers and an increase in vegetable production. Therefore, encouragement of women farmers to register in the farmer organization, provision of timely important extension service to them, organizing training programs, and workshops to disseminate agricultural information are crucial to further enhancement of vegetable production in this area.
8 pages, Agricultural extension can be defined as the entire set of organisations that support and facilitate people engaged in agricultural production to solve problems and to obtain information, skills and technologies to improve their livelihoods and well-being. Extension officials should ensure that farmers are engaged and capacitated so that they can make production decisions that are not in conflict with nature, yet such decisions ensure that their well-being is improved. With 75% of the world’s poor living in rural areas, the topic of improved agriculture through agricultural extension is viewed as central to poverty reduction. There have been questions posed by stakeholders (communities, policy-makers and politicians) about the non-visibility and accountability of agricultural extension in the communities that it is supposed to help. There are however a number of factors (perceived or real) that make agricultural extension less or not visible nor accountable. Therefore, this paper investigates and proposes a theoretical framework or model to ensure that agricultural extension is visible and accountable to all stakeholders. This will in turn ensure that there are noticeable increases or improvement of the lives of the resource poor farmers and communities.
Oswald, Fabian (author) and Kalsruhe Institute of Technology
Format:
Dissertation
Publication Date:
2019-04-02
Published:
Germany: Kalsruhe Institute of Technology
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11122
Notes:
196 pages., via institutional depository., Fabin's work is based on Kilimo Media’s work. He sought to investigate how information flow through agricultural radio programs in local languages is structured and whether contemporary theories of science communication are observable in the practice of farm radio through a cross-case study approach. Fabian held qualitative interviews with local actors and group discussions with farmers in Kajiado, Marsabit and Kitui counties and three radio stations Bus radio, Radio Jangwani and Syokimau FM.
Hibbs, Amber Campbell (author), Kahl, Daniel (author), PytlikZillig, Lisa (author), Champion, Ben (author), Abdel-Monem, Tarik (author), Steffensmeier, Timothy (author), Rice, Charles W. (author), and Hubbard, Kenneth (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06056
Broughton, Duncan (author) and Win, Su Su (author)
Format:
Research summary
Publication Date:
2019
Published:
Myanmar: Department of Agricultural, Food, and Resource Economics, Michigan State University, East Lansing.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D11673
Notes:
7 pages., Feed the Future Innovation Lab for Food Security Policy, Research Paper 131, Burma Food Security Policy Project (FSPP)., Analysis revealed that Myanmar has one of the smallest, most underfunded agricultural research systems in Southeast Asia. It is cited as having critical gaps in research capacity, an agricultural research capacity that is highly fragmented, weak linkages between research and extension at local level, and lack of overall strategy for development of agricultural research and extension. Strong economic justification was cited for higher rates of investment in agricultural research, along with recommendations for action.
16 pages., via online journal., To date, little is known about how information flows within farmer groups and how extension interventions could be designed to deliver combined information on agriculture and nutrition. This study uses unique network data from 815 farm households in Kenya to investigate the structure and characteristics of agricultural and nutrition information networks within farmer groups. Dyadic regressions are used to analyze the factors influencing link formation for the exchange of agricultural and nutrition information. In addition, we apply fixed‐effects models to identify the characteristics of central persons driving information exchange in the two networks, as well as potentially isolated persons, who are excluded from information networks within their farmer groups. Our results show that nutrition information is exchanged within farmer groups, although to a limited extent, and mostly flows through the existing agricultural information links. Thus, diffusing nutrition information through agricultural extension systems may be a viable approach. Our findings further suggest that group leaders and persons living in central locations are important drivers in the diffusion of information in both networks and may thus serve as suitable entry points for nutrition‐sensitive extension programs. However, we also identify important heterogeneities in network characteristics. In particular, nutrition information is less often exchanged between men and women, and some group members are completely isolated from nutrition information exchange within their farmer groups. We derive recommendations on taking these differences in network structure and characteristics into account when designing nutrition‐sensitive extension programs.
7 pages, Present study was carried out in 2018-19, in the three districts of Punjab i.e., Faisalabad, Sargodha and Muzaffargarh to analyse the factors affecting dissemination of agricultural information to farmers through ICT tools. One hundred and twenty respondents were selected randomly from each district, making a total sample of 360 respondents. Concerning the general use of ICT
tools in the dissemination of agricultural information, the findings indicated a change in trend
from the radio (11.1%) towards TV (85.6%) and mobile phone SMS (75.8%). The relevance of information and ICT tools’ cost appeared as common determinant factors for technology transfer effectiveness by ICT tools. Furthermore, farmers also indicated that the most effective
tool to disseminate agricultural information was television, followed by the mobile phone and social media. Moreover, most of the farmers (81.7 % and 73.1%, respectively) indicated that the
lack of innovative information and difficulties in using ICT tools were significant barriers while
communicating via these tools. The use of television and mobile phones in extension should be improved because they were relatively more popular among farmers. It was recommended that the Punjab government should also design a system of periodic monitoring and evaluation of the use of information and communication technologies in the extension with agricultural universities’ participation and relevant non-governmental organizations in Punjab. A dynamic feedback system should be designed, based on the local advisory committees’ recommendations, to determine the local farmers’ needs/problems, which should be sent immediately to the Directorate of Agricultural Information to suggest some suitable solution and disseminate through ICTs.
10 pages., Researchers investigated empowerment in the context of two strategies, Integrated Weed Management and Integrated Pest Management. Findings suggested: "With the rise of chemical resistance, the agricultural industry has placed considerable emphasis on the need to accelerate and achieve farmer adoption if IWM and IPM, but our evidence suggests that greater emphasis should be given to understanding the socio-cultural factors that affect farmer decision making. Farmer empowerment emerged as a core concept from the data."
10 pages, Extension faculty are tasked with developing and communicating educational programs to local clientele, and communication skills are a considerable piece of the Extension faculty job. Thus, UF/IFAS Extension included a communication portion to the on-board training for newly hired Extension faculty to develop their design skills so they can more effectively communicate through their educational and marketing materials. We used Rogers’ (2003) innovation-decision process to assess Florida early career Extension faculty’s adoption of design principles after completion of the 2019 UF/IFAS Extension Faculty Development Academy. Thirty-two Extension faculty completed the spring and fall sessions of the Academy. A mixed methods approach was utilized to gather survey data at the immediate completion of the Academy and qualitative, telephone interview data four to five months after completing the Academy. The faculty retrospectively perceived they increased their knowledge about design principles. They had an overwhelmingly positive attitude about learning design principles to better their communication efforts, but they decided not to fully adopt design principles in their work as other information and elements of learning their job took precedent.
Aurelie, Toillier (author), Baudoin, Alice (author), and Chia, Eduardo (author)
Format:
Paper
Publication Date:
2014
Published:
Burkina Faso
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11346
Notes:
Paper presented during the 11th European International Farming System Association (IFSA) Symposium, "Farming systems facing global challenges: capacities and strategies," April 1-4, 2014, in Berlin, Germany. 11 pages in proceedings, The study involved "learning regime" as the set of mechanisms that are triggers for and lead to the acquisition of new knowledge and skills, allowing the head of the farm to improve production and management methods. Authors identified four types of regimes, calling into question the assumption of homogeneity of farmers' capabilities to change their routines to acquire new skills. Findings prompted suggestion that creating spaces for exchanges between producers who are at common stages of development or have similar problems, leveraging specific know-how of different ethnic groups and inter-cultural exchanges, and facilitating access to existing information in a given territory seem to be some of the many possible ways of strengthening existing dynamics of learning.
9 pages, Effective delivery of continuing education programs can improve their impact. Using the first of four two-week modules of a professional short course, we tested outcomes of a flipped classroom approach, comparing professional foresters’ completion rates, preference for, and perceived value of pre-module content delivered via video and reading. Participants in the National Advanced Silviculture Program self-reported significantly higher pre-module completion rates, preference for, and perceived value of video over reading. This simple study suggests the potential for video to serve as an accessible and preferred format for delivery of key content to supplement an in-person continuing education program.
14 pages., via online journal, The study evaluated the potential of 19 radio stations to promote new or improved agricultural technologies to strengthen agricultural extension services. Key informant interviews were conducted with the station and/or program managers of the selected radio stations. Two female respondents i.e. from UBC Radio, and Impact FM and 17 male respondents from the remaining radio stations were interviewed. The survey used semi structured questionnaire to determine broadcasting languages, radio transmitter capacity, geographical coverage and audience, major programs and scheduling, use of modern ICT, staff capacity and feedback mechanism from the audience as well as experience in agricultural programming using participatory radio campaign. The collected data was analyzed using content analysis. 16 of the radio stations are commercial while the remaining three belong to public, community and religious radio stations. The potential audience of the surveyed radio stations varied from one to ten million. Seven broadcasting languages (English, Luganda, Lugisu, Lusoga, Japadhola, Ateso and Samia) were predominant, while English and Luganda cut across all communities. The estimated number of audience for each radio station varies from one to ten million listeners. The results also indicate that agricultural programs are not a major component of radio program with time allocation for agrictural programs comprising only 15 percent of total time allocation. However, ten radio stations had previous collaboration with international, regional or national NGOs to promote specific agricultural technology. Radio broadcasters of these radio stations had some form of agricultural programming including participatory radio campaign. Building on this experience, it is possible to reach more farmers through radio to strengthen adoption of recommended agricultural technologies.
8 pages., via online journal., Social media provides huge opportunities and incentives that could ease promotion of agricultural extension, facilitate real-time service delivery and enable wider farmer coverage. Ineffective dissemination approaches, expanding farmer population, low staffing, and aging agricultural extension agents continue to negatively affect the provision of agricultural extension services in Kenya. Despite the social media potential in agricultural communication, lack of awareness and low usage in the rural areas of developing countries have been documented. This study sought to establish the level of social media familiarity among smallholder rural farmers with the aim of exploring the possibility of usage in agricultural extension. The study was undertaken in Thika Sub-County of Kiambu County on 140 farmers through a researcher administered semi-structured questionnaire. Probability-proportional-to-size sampling method was employed to derive the sample size from existing extension farmer groups. Simple random sampling technique was further used to identify the actual respondents from each group. A low level of social media familiarity was established among the farmers with education, age and gender having significant influence. The study recommends awareness creation initiatives to promote social media familiarity with a particular focus on women who form the bulk of the farmers but with the lowest level of social media knowledge.
7 pages., Article # 6IAW6, via online journal., Although Extension educators have harnessed the power of technology as an important vehicle for conveying research-based content, it is important that the power of traditional educational methods not be overlooked. These traditional methods remain ideas that work, have worked, and continue to work even today. In this article, we spotlight these traditional ideas by presenting a social marketing campaign that engages limited-resource audiences via themed print educational materials—posters, brochures, and bookmarks. Evaluation results indicate that the campaign has been successful in engaging the target audience and motivating them regarding the adoption of healthful behavior changes.
2 pages., Via UI online subscription., Purpose: This paper examines extension practises of agricultural workers within the Egyptian government and the perceived barriers they face in implementing participatory approaches, identifying improvements required in research and extension processes to meet the real needs of Egyptian farming communities.
Design/Methodology/Approach: Key barriers for engaging in participatory extension were identified using content analysis of semi-structured interviews, surveys and focus group discussion of 37 government agricultural workers along with participant observation and review of existing literature.
Findings: The majority of workers surveyed understood basic participatory extension principles and desired to use these approaches. Changing from traditional ‘top down’ extension to systems that engage with farmers' needs at the community level is made difficult due to the aging and poorly functioning Village Extension Worker (VEW) network. Thus, it is far easier for the research driven extension programmes to use technology transfer models.
Practical Implications: Participatory extension relies on strong relationship building and open communication between farmers, extension workers, researchers, interest groups and policy-makers. The Egyptian government must properly establish and resource the pivotal role of VEWs within the extension system to meet its strategic aims of modernising agriculture, developing food security and improving the livelihoods of rural inhabitants.
Originality/Value: This paper captures the unique perspectives of government research, extension and education workers involved in agricultural development at a time directly after the 2010 revolution, when they were able to more openly reflect on the past and present situations.
International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU, Wageningen, The Netherlands
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11614
Notes:
3 pages., Online from publisher., Author addresses "large gap between African extension services ... and the number of farmers being reached." ... "Africa's existing mobile network (currently the second biggest mobile market in the world) could be better utilised to bridge this gap and provide mobile-based agricultural information, advice and support to smallholder farmers."
Flautt, Maci (author), Giaccaglia, Laura (author), Hutchinson, Thomas (author), Twiner, Ann (author), Whitt, Anna Lyn (author), and Boggan, Ricky (author)
Format:
unknown
Publication Date:
unknown
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: C28247
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09900
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 20 pages.
9 pages., Article # 1RIB4, Via online journal., Food hubs represent a business model through which farmers can collectively market product to access new supply chains and buyers can efficiently access locally sourced foods. Many farmer marketing cooperatives fit within the food hub definition and have existed for decades. Accordingly, much can be learned from them to support food hub business planning efforts. We developed and synthesized case studies of three successful cooperatives in order to match key food hub operational challenges with recommended best management practices. Such information is useful for Extension education efforts supporting the development of economically viable food hub businesses.
Online from publication 2 pages., Report about removal of Burger King TV advertisements inaccurately touting the use of lemongrass in cows' diets to reduce methane emissions by "up to 33%."
Conference paper / journal article, The paper focused on COVID-19 pandemic, its implication on the Nigeria agriculture and the role of extension. The review uncovered a subtle but undeniable negative impact on all the value chain of the Nigeria agriculture. One of the most important factors that may avert this negative impact is agricultural extension service. With lockdown, travel ban and social distancing, the way out becomes technology. Government and institutions at all levels should intentionally deploy technology tools to aid effective agricultural extension service to farmers.
20 pages., Agricultural extension and advisory services in information and technology dissemination and delivery are critical in a
developing country’s food security and sustainability. Without extension service provision, the productivity and
production smallholder farmers are experiencing would have been much lower, and current global hunger and
malnutrition worse. This paper assesses the effects of COVID-19 on the sustainability of agricultural extension
models/approaches for smallholder farmers in developing countries. Over 60 papers were reviewed covering 2019-2021,
commencing with the disease outbreak in China. Based on characteristics and usage, the findings indicate most reviewed
extension models were disrupted. No single model was entirely disbanded as the impact of COVID-19 was being felt.
However, each model incorporated a digital means of communication to keep farmers and service providers in touch.
There is considerable criticism around the inadequacy of these extension techniques in advancing the agenda for
smallholder farming’s long-term viability that needs to be addressed
Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign
The Ohio State University
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
14 pages., Edutainment, the combination of education with entertainment through various media such as television, radio, mobile phone applications and games, is increasingly being used as an approach to stimulate innovation and increase agricultural productivity amongst smallholder farmers in sub-Saharan Africa. Shamba Shape Up, a widely publicised makeover reality TV programme, is an example of edutainment that has received considerable attention, and airs in three countries in East Africa where it is estimated to be watched by millions of viewers.
There is no published academic research on the influence of makeover television formats on innovation systems and processes in smallholder agriculture. Using an Agricultural Innovation Systems approach, this paper explores how makeover edutainment is influencing smallholder farmer innovation systems together with the effect this is having on smallholder farms. In the absence of previous research, it articulates a Theory of Change which draws on research traditions from mass communication, agricultural extension and innovation systems.
Data came from two large scale quantitative (n = 9885 and n = 1572) surveys and in-depth participatory qualitative research comprising focus group discussions, participatory budgets, agricultural timelines, case studies and key information interviews in Kenya. An estimated 430,000 farmers in the study area were benefiting from their interaction with the programme through increased income and / or a range of related social benefits including food security, improving household health, diversification of livelihood choices, paying school fees for children and increasing their community standing / social capital.
Participatory research showed SSU enhanced an already rich communication environment and strengthened existing processes of innovation. It helped set the agenda for discussions within farming communities about opportunities for improving smallholder farms, while also giving specific ideas, information and knowledge, all in the context of featured farm families carefully selected so that a wide range of viewers would identify with them and their challenges.
Broadcasts motivated and inspired farmers to improve their own farms through a range of influences including entertainment, strong empathy with the featured host farm families, the way ideas emerged through interaction with credible experts, and importantly through stimulating widespread discussion and interaction amongst and between farmers and communities of experts on agricultural problems, solutions and opportunities. The fact that local extension workers also watched the programmes further enhanced the influence on local innovation systems.
The findings indicate that well designed makeover edutainment can strongly influence agricultural innovation processes and systems resulting in impact on the agricultural production and behaviours of large numbers of smallholder farmers.
Ochilo, Willis N. (author), Ruffhead, Holly (author), Rumsey, Abigail (author), Chege, Florence (author), Lusweti, Charles (author), Oronje, Mary Lucy (author), and Otieno, Washington (author)
Format:
Online journal article
Publication Date:
2019
Published:
Taylor & Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: D10807
18 pages., via online journal., Mobile apps are increasingly being used to answer development challenges around the world. The development opportunities that apps offer is wide-reaching but uptake of the technology varies. This article examines the ease of use and factors impacting user acceptance and behavior when interacting with an app for agricultural extension in Kenya. Results show factors including gender and age play a role in the adoption of technology by agricultural extension agents. The findings have useful lessons for apps’ development in the agricultural sector and suggest that including intended users of an app in the design process significantly increases usability.
12 pages, The study assessed the capability of extension agents in disseminating Climate Change (CC) information in Delta State, Nigeria. A multi-stage procedure was used in selecting 60 respondents. Data were collected on respondents’ capacity for outreach to farmers; existence of linkage on CC and sources of information on CC, constraints to building capacities for outreach and strategies to strengthen capacities. Mean, percentage, were used for analysis. Findings showed the existence of training on CC (23.3%) and practical learning experience on CC adaptation (20.0%). Lack of human resources (x= 3.30) and training programmes on CC (x= 3.23) were constraints to building capacities for outreach. Organization of seminars, workshops (x= 3.58), proper staffing (x= 3.57), provision of incentives (x= 3.55) were suggested as strategies to strengthen capacity for outreach. Extension agents in the state lack the requisite facilities for outreach to farmers on climate change agricultural adaptation. Also, there are inadequate human and material resources necessary for effective coverage of the farming population. Government and development organizations should hire qualified extension personnel and provide weather observatory for CC outreach in Delta State.
Stearns, Stacey (author / University of Connecticut)
Format:
Presentation
Publication Date:
2018-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
Notes:
Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.
16 pages, Applying sustainable horticulture as an innovation in The Special Region of Yogyakarta (DIY) Indonesia can be a commendable example in agricultural extension education. Previous research has revealed that understanding farmers' perceptions of innovation is essential for appropriate interventions to change their behavior. In DIY, the surveys were conducted in 2016 with 257 males and 93 females of farmers groups member from 21 villages in Sleman, Bantul, and Kulonprogo Regency. The objective of the survey was to determine the effects of farmer's internal factors on the perception of ecological, social economy, and ethical (ESE) urgency as a component of sustainable horticulture practices. The findings from the ecological, social, and ethical dimensions among the farming community in DIY indicated that, directly and indirectly, the farmers can acknowledge and practice sustainable horticulture. However, this was altering several factors, most notably, motivation and the prospect of increased income. The important thing in extension work was motivation, and a major motivating factor was the possibility of increased agricultural income. This study suggests that extension education of achieving horticultural sustainability in DIY should be based on the motivation of farmers and thoughtfulness of their basic needs especially needs to have higher income.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12483
Notes:
Book Chapter, 37 pages in "Food Technology Disruptions"
ISBN: 9780128214701, Globally, various digital platforms are efficiently explored to provide information in various sectors. In many developing countries, the majority of the main population occupation is agriculture. Traditional extension services are limited by lack of extension personnel, expertise, up-to-date information regarding market access, timeliness, information storage. Therefore, digitalization can be critical in overcoming such limitations through the utilization of various information and communication technology (ICT) tools; Decision support systems, databases, Agri-based Apps, KIOSK. These advanced approaches will not only support the extension and farming communities but also improve their skills and uplift them in contributing to an increased national GDP. This chapter covers various digital tools and their efficiency with a supporting case study on utilization and impact of digital extension services (DES) on farmer’s knowledge in terms of agricultural practices in selected villages of Belagavi district, Karnataka, India. In conclusion, digital extension services play a vital role in the dissemination of updated information for improving agricultural supply chain management.
8 pages., Via Science Direct., This paper aims to use a comprehensive modeling framework to investigate the intention of Iranian livestock producers to deploy renewable energies on their farms to mitigate climate change. A survey was conducted in southern Iran using a random sample of farmers (n = 140). Structural equation modeling showed that attitude, moral norm, subjective norm, and perceived behavioral control are significant predictors of farmers' intention to use renewable energies. Attitude was determined by positive affect and perceived benefits, and moral norm was determined by perceived benefits, perceived cost, and outcome efficacy. The findings not only have public policy implications for promoting the use of renewable energies by farmers in Iran, but also contribute to the literature on environmental psychology, renewable energy, and pro-environmental behavior in a non-Western country.
21 pages., via online journal., Agricultural and forestry advisers and other technical service providers play an important role in supporting farmers and foresters to adapt to climate change. However, not all agricultural and forestry advisers are comfortable talking about climate change with land managers. While there is a demonstrated interest related to climate-related professional development, few examples of curricula developed with the express purpose of serving this audience and a systematic review of these curricula has not been conducted. To address this gap, we reviewed 12 curricula which were developed and implemented between 2001 and 2017. The goal of this review is to apply the lessons learned from a range of climate change-focused curricula to new, regionally or sector-specific educational programs targeting both agricultural advisers and innovative farmers. Our findings suggest that developers of future educational programs consider the following: (a) the specific needs of their audience, including topical interests and learning needs; (b) the use of interdisciplinary teams for curricula development; (c) trade-offs associated with inclusivity and depth of course content; and (d) the advantages of project-based education approaches suited for adult learning audiences. By applying these concepts to future curricula, these curricula are likely to have the greatest level of impact.
10 pages., Via online journal., Development of natural resource user typologies has been viewed as a potentially
effective means of improving the effectiveness of natural resource management engagement
strategies. Prior research on Corn Belt farmers’ perspectives on climate change employed
a latent class analysis (LCA) that created a six-class typology—the Concerned, Uneasy,
Uncertain, Unconcerned, Confident, and Detached—to develop a better understanding of
farmer perspectives on climate change and inform more effective climate adaptation and
mitigation outreach strategies. The LCA employed 34 variables that are generally unobservable—beliefs about climate change, experience with extreme weather, perceived risks of
climate change, and attitudes toward climate action—to identify types. The research reported
in this paper builds on this typology of Corn Belt farmers by exploring 33 measures of observable farm enterprise characteristics, land management practices, and farmer demographics to
assess whether variations in these observable characteristics between the six farmer classes
display systematic patterns that might be sufficiently distinctive to guide audience segmentation strategies. While analyses detected some statistically significant differences, there were
few systematic, meaningful observable patterns of difference between groups of farmers with
differing perspectives on climate change. In other words, farmers who believe that anthropogenic climate change is occurring, that it poses risks to agriculture, and that adaptive action
should be taken, may look very much like farmers who deny the existence of climate change
and do not support action. The overall implication of this finding is that climate change
engagement efforts by Extension and other agricultural advisors should use caution when
looking to observable characteristics to facilitate audience segmentation. Additional analyses
indicated that the farmer types that tended to be more concerned about climate change and
supportive of adaptive action (e.g., Concerned and Uneasy) reported that they were more
influenced by key private and public sector actors in agricultural social networks. On the
other hand, farmers who were not concerned about climate change or supportive of adaptation (e.g., the Unconcerned, Confident, and Detached groups, comprising between one-third
and one-half of respondents) were less integrated into agricultural networks. This suggests that
Extension and other agricultural advisors should expand outreach efforts to farmers who are
not already within their spheres of influence.
22 pages, via online journal, Traditionally, 4-H agents have been communicating with stakeholders through newsletters; either in print or online. 4-H agents have used social media as an additional tool to communicate with their stakeholders since its introduction. Social media communication can help maintain or increase stakeholder involvement in the 4-H program because a large percentage of the population is active on social media. Using Uses and Gratifications Theory and Diffusion of Innovations Theory as frameworks, this study sought to determine how Florida 4-H agents engaged with their stakeholder audiences using social media, and vice versa. The uses and gratifications motivations for engaging in media were used to understand what motivations were used to engage their audience and what type of posts (according to motivation) stakeholders were engaged in most. The diffusion of innovations innovation-decision process helped to understand the audiences’ decision to engage in posts dependent upon the motivation used. The results of this study concluded the selected 4-H programs differed in the content that they posted but the 4-H stakeholders did not differ in how they engaged in their respective programs posts.
30 pages., via online journal., Effective communication requires a good message delivered through an effective channel and received by a receptive individual. When that communication is successful, the result is enhanced credibility and trust between the sender and the receiver. Telling the Extension story effectively requires both relevant, credible data to compose a clear message and appropriate communication channels to deliver the message to various audiences. This article describes the approach taken by Florida Extension to gather better statewide data to improve communication about the impact of its Extension work, primarily through the use of infographics. With credible data, and working together, Extension data analysts and communicators can enhance Extension’s reputation, trust, and support with key stakeholders.
6 pages., via online journal., This research was conducted to find out the influence of agents on the results of empowerment of farmers, the effect of recipients on the results of the farmer empowerment, the effect of agricultural extension on the results of the farmer empowerment, and the influence of agents, recipients, and agricultural extension on the results of farmer empowerment. This research was carried out in May to July 2017. Quantitative descriptive method was applied by using primary and secondary data. Primary data obtained from interviews with 24 respondents who applied integrated crop management technology (PTT) on paddy fields. Technique of interview was guided with questionnaires while secondary data was taken from some literature work and relevant agencies. The results showed that: there is positive and significant influence between the agents and farmer empowerment, there is positive and significant influence between the recipients on the farmer empowerment, there is positive and significant influence between agricultural extension on the results of the farmer empowerment, and there is positive and significant influence between the agents, recipients, and agricultural extension on the results of farmer empowerment.
Toepfer, Stefan (author), Kuhlmann, Ulrich (author), Kansiime, Monica (author), Onyango Owino, David (author), Tamsin, Davis (author), Cameron, Katherine (author), and Day, Roger (author)
Format:
Online journal article
Publication Date:
2019-04
Published:
Germany: Springer
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10360
4 pages., Via online journal., This is an opinion paper to the perspective paper “The spread of the Fall Army Worm Spodoptera frugiperda in Africa—what should be done next?” from the “Section Plant Protection in the Tropics and Subtropics” at the 61st German Congress of Plant Protection, held at the University of Hohenheim, Germany, on 11 September 2018. It highlights the best approaches in communication, information sharing, and advisory services to raise awareness for fall armyworm detection and area-wide management by farmers.
16 pages., Article # 6FEA3, via online journal., We examined how the Twin Ports Climate Conversations (TPCC), a community-based climate communication project, is influencing local climate awareness and response. A survey of TPCC participants and subsequent roundtable discussion event were used to explore program impacts, outcomes, and future directions. Results showed that the TPCC project has been effective at increasing awareness and facilitating contacts and may be leading to actions that range from information sharing to personal behavioral changes. Future directions include engaging new audiences and promoting more on-the-ground climate action. TPCC can serve as a model to help other communities start cross-sectoral climate conversations.
Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University
Mississippi State University
Format:
Journal article
Publication Date:
2018
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.
25 pages, Online journal article, Existen diferentes modelos para pensar la extensión rural. Con el fin de indagar las concepciones de extensión rural de los extensionistas que trabajan en diez diferentes países latinoamericanos se realizó una encuesta. La muestra fue no probabilística incidental (n=589). Se observa predominio de una concepción transferencista de la extensión rural en el promedio de las 10 muestras, con importantes diferencias entre países. La muestra uruguaya posee una orientación dialógica. No se observa presencia de concepciones asociadas al desarrollo local/territorial o a la noción de sistemas de innovación. Se recomienda implementar acciones para definir de manera crítica y consciente los modelos de extensión rural que se desea implementar.
Brown, Brendan (author), Nuberg, Ian (author), Llewellyn, Rick (author), and School of Agriculture, Food and Wine, The University of Adelaide
CSIRO Agriculture
Format:
Journal article
Publication Date:
2018
Published:
Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10460
10 pages., Via online journal., Conservation Agriculture (CA) is a knowledge-intensive set of practices which requires substantial access to functional agricultural extension services to enable utilisation. Despite this importance, the perspectives of those providing extension services to smallholder farmers have not been fully investigated. To address this, we qualitatively explore the perspectives of agricultural extension providers across six African countries to understand why uptake of CA has been limited, as well as the institutional changes that may be required to facilitate greater utilisation. Across the diversity of geographical, political and institutional contexts between countries, we find multiple commonalities in the constrained utilisation of CA by smallholder farmers, highlighting the difficulties non-mechanised subsistence farmers face in transitioning to market-oriented farming systems such as CA. The primary constraint relates to the economic viability of market-oriented farming where farmers remain in low input and low output systems with limited exit points. The assumed exit point used by CA programs appears to have led to a culture of financial expectancy and reflects a continuation of top-down extension approaches with inadequate modification of CA to the contextual realities of subsistence farmers. If African agricultural systems are to be sustainably intensified, we find a need for greater flexibility within extension systems in the pursuit of sustainable intensification. If extension systems are to persist with CA, it will need to be promoted through more transitional pathways that disaggregate the CA package, and with that there is a need for the provision of a mandate to, and necessary funding for, more participatory extension services.
Landini, Fernando (author), Beramendi, Maite (author), and University of La Cuenca del Plata
Consejo Nacional de Investigaciones Científicas y Técnicas (CONICET)
School of Psychology, University of Buenos Aires
Format:
Online journal article
Publication Date:
2019-07-24
Published:
Argentina: Taylor and Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 101 Document Number: D10880
18 pages, online journal article, Purpose
This article aims at designing and validating a psychometric scale to assess extensionists’ and advisors’ beliefs about extension and innovation.
Design/Methodology/approach
The scale was developed by drawing upon results from a previous empirical research as well as insights from a literature review on extension and innovation approaches. The theoretical framework used to write the items was validated by 12 international experts from 11 countries. 608 Argentine extension workers completed the questionnaire. Replies were analysed using Exploratory and Confirmatory Factor Analysis.
Findings
The scale has a good fit and satisfactory level of internal consistency. Five factors were identified: Dialogue and horizontal coordination; Transfer of technology; Blame on farmers; Participatory, farmer-led extension; and Self-critical attitude.
Practical implications
The scale has multiple and different uses, including research, theory development, institutional practice, diagnosis, and teaching.
Theoretical implications
Results show that a horizontal, facilitative extension approach shares a common epistemology, as well as underlying values and assumptions, with territorial development and with an innovation systems perspective, and that both contrast with a traditional transfer of technology approach. Nonetheless, practitioners would not tend to see these two contrasting perspectives as contradictory but as complementary.
Originality/Value
The scale is the first validated psychometric instrument, based on an ample theoretical framework, that allows for a quantitative assessment of beliefs about extension and innovation.
6 pages, Despite the huge potential for milk production, interventions to improve productivity in sub-Saharan Africa (SSA) are barely based on specified farm classifications. This study aimed to develop robust and context-specific farm typologies to guide content of extension farm advice/services in Uganda. From a sample of 482 dairy farmers, we collected data on farmer socio-demographics, farm management practices, ownership of farm tools and facilities, willingness to pay for extension services, milk production, and marketing. Farm typologies were obtained based on principal component and cluster analyses. Thereby, of the three dairy production systems that emerged, small-scale, largely subsistence yet extensive and low productive farms were more prominent (82.6%). Farms that were classified as large-scale, less commercialized yet extensive with modest productive systems were more than the medium-scale commercial farms with intensive and highly productive systems. However, the later were considered to potentially transform dairy farming in Uganda. It was also predicted that the validity of our farm classification may persist until half of the farms have moved between clusters. The study gives new insights on dairy production systems in Uganda, which can be used to organize more targeted research on farmers’ extension needs for facilitating delivery of relevant and effective extension services and designing appropriate extension policies
22 pages., via online journal., The community engagement professional (CEP) plays a critical role in engaging faculty, staff, and students with communities. In order to do this in the most effective way, this essay advocates
for CEPs to become familiar with the Cooperative Extension system and develop competency for engaging Extension personnel, even when those personnel are not a part of the CEP’s home institution. The essay extends the work of Dostilio et al. (2017) on preliminary competencies for the community engagement professional by identifying additional competencies, organized as knowledge, skill, and dispositions, that can help CEPs work with the Cooperative Extension system to maximize engagement opportunities for faculty, staff, and students. This essay also includes ideas for implementing competency training for CEPs. Conclusions include thoughts on preparing the community engagement professional to learn and collaborate with Cooperative Extension to enrich the academic experience and benefit the communities they serve.
13 pages., Article #:v58-1a2, via online journal., According to the 2018 Intergovernmental Panel on Climate Change, without urgent global changes, climate catastrophe caused by warming of greater than 1.5°C will occur by 2030, endangering the planet's capacity to sustain human populations and livelihoods. The National Network for Sustainable Living Education administered a national survey in January 2017 to assess how well-positioned Extension is to address sustainability in the communities the organization serves. Educators from 40 states responded, and 1,395 usable surveys were received. Survey results will help Extension employees discover opportunities for innovation and relevancy in their programming.
13 pages., Via online journal., Based on research-to-policy narratives provided by UC Cooperative Extension (UCCE) academics, we argue that current, effective Cooperative Extension (Extension) practices support a broader, more convincing account of Extension's public value than its leaders often articulate. This proposed account incorporates the familiar Extension narrative in which technical expertise and objectivity are emphasized. It also incorporates the insight, derived from our data, that Extension can achieve its greatest relevance in policy circles when it weaves together its ability to provide trustworthy technical knowledge with its capacity to influence policy dialogue, debate and practice across multiple settings and over the long term. In a policy world often marked by short-term thinking and polarization, Extension's ability to foster deliberative, context-sensitive and future-oriented policymaking is a critical contribution to society. Interview data reveals three approaches to effective policy-oriented relationship building: community-government partnership building; stakeholder-oriented experimental research; and community empowerment. Understanding these approaches can help reframe the story that we in the Extension system tell ourselves and the public about the public value we create.
4 pages., Article # 6COM1, via online journal., To develop more inclusive programs, Extension professionals should attend to self-awareness, communication, and program structure. We suggest engaging in reflection and examining word choices and program decisions to make programs more welcoming to all members of the communities we serve. Extension professionals should incorporate these practices in their work to meet the needs of increasingly diverse communities.
4 pages., Online from publisher., "For the first time, a landmark report on digitalisation for agriculture (D4Ag) in Africa compiles and highlights data on digital solutions that are enabling the transformation of African agriculture."
Goerlich, Daniel L. (author), Munsell, John F. (author), Boyd, Heather H. (author), Moeltner, Klaus (author), and Virginia Cooperative Extension
Virginia Tech
University of Notre Dame
Format:
Online journal article
Publication Date:
2019-12
Published:
United States: Extension Journal, Inc.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11233
5 pages, via online journal, Cooperative Extension produces public value through educational programming that benefits the greater community. Forests provide numerous valuable benefits to society through the provision of ecosystem services. Cooperative Extension educational programming positively affects forest owners, who, in turn, conduct actions that enhance ecosystem services. An understudied relationship exists between Cooperative Extension and ecosystem services that can be drawn on to document Extension's public value. Applying ecosystem services values to Extension natural resources–related programmatic outcomes through benefit transfer provides an avenue through which Extension can potentially make significant advancements in monetizing its public value.
17 pages, Small farms and small farmers are a growing sector of the agricultural economy nationwide. Notably, small farms are influenced by similar antagonists to the success of their business as large, concentrated operations, but they experience it differently. The purpose of this study was to describe small farms and farmers in North Dakota to assist North Dakota State University Extension in defining their needs for programming development. We found that nearly 45% of small farmer respondents are women. Small farmers prefer to access information for their operations in a variety of ways but like to engage with Extension through more direct and personal means. Recommendations include developing programming targeted at female farmers and organizing Extension information resources targeted at small farm needs, specifically.
5 pages., The Annual Conference for Mississippi State University Extension is the sole event at which the majority of Extension personnel gather for networking, organizational updates, recognition of efforts, and professional development. Extension leaders plan this conference with intended outcomes but without ever evaluating those outcomes beyond attendee satisfaction. We developed an evaluation instrument to determine how certain conference events influence participants’ critical psychological states and ultimately, their perceived motivation, professional enrichment, opportunities for networking, professional accountability, and organizational awareness. Rather than simply assessing attendee satisfaction, this instrument may help inform planning for successive Extension conferences and other professional development events.
Braverman, Marc T. (author), Gunter, Katherine (author), Galloway, Robin (author), Moore, Karlie J. (author), Hoel, Brandi (author), and Rennekamp, Denise (author)
Format:
Journal article
Publication Date:
2014-04
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06063
9 pages., Describes two courses: "Community Education and Practices: the Extension System" and a summer course, "Community Education and Action: Observations of Extension Programs."
21 pages, Despite decades of investment in agricultural extension, technology adoption among farmers and agricultural productivity growth in Sub-Saharan Africa remain slow. Among other shortcomings, extension systems often make recommendations that do not account for price risk or spatial heterogeneity in farmers' growing conditions. However, little is known about the effectiveness of extension approaches for nutrient management that consider these issues. We analyze the impact of farmers' access to site-specific nutrient management recommendations and to information on expected returns, provided through a digital decision support tool, for maize production. We implement a randomized controlled trial among smallholders in the maize belt of northern Nigeria. We use three waves of annual panel data to estimate immediate and longer term effects of two different extension treatments: site-specific recommendations with and without complementary information about variability in output prices and expected returns. We find that site-specific nutrient management recommendations improve fertilizer management practices and maize yields but do not necessarily increase fertilizer use. In addition, we find that recommendations that are accompanied by additional information about variability in expected returns induce larger fertilizer investments that persist beyond the first year. However, the magnitudes of these effects are small: we find only incremental increases in investments and net revenues over two treatment years.
