Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: D10838
Notes:
Online from the Center for Food Integrity, Gladstone, Missouri. 2 pages., "New research shows a significant and growing group of health-conscious consumers is confused by the mixed messages they're receiving about the 'real deal' and the substitutes entering the market."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06776
Notes:
Online via Pew Research Center. 8 pages., "Scientists and the American public are often far apart when it comes to views about science-related issues."
4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
23 pages., via database., Results of this study indicate that the consumption of handmade and locally made agrifood products increases for consumers who read nutrition labels and health claim information and for those with higher income and are younger. Authors offer suggestions for improving communications.
18 pages, via online journal article, On April 2016, the weekly Farm News cut its ties with veteran freelancer Rick Friday who drew a cartoon that called attention to how much the CEOs of large agricultural corporations are paid. This study examines the determinants of people’s attitudes toward Mr. Friday’s firing. Using data gathered from a national online survey of newspaper readers, this study traced the antecedents of these attitudes. While the incident drew strong negative reactions, we found that public attitudes were strongly mediated by readers’ attitudes toward Big Ag advertisers. That is, those who saw Big Ag in a positive light were more inclined to report less negative attitudes toward the firing. Another factor that influenced public reaction is the way people perceived the relationship between the farm press and their large corporate advertising sponsors. These findings indicated audience awareness of the synergy between content making and profit making in the farm news business, and that readers saw the relationship between big advertisers and the press as not necessarily adversarial. Those in agricultural states tended to see the editorial cartoon and the firing incident as more relevant to their lives than their counterparts in non-agricultural areas. However, the perceived relevance of the editorial cartoon and the firing incident had no bearing on people’s attitudes toward the incident. Implications of the findings on fostering a healthy relationship between farm newspapers, their readers, and the agribusinesses that advertise in them are discussed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05788
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 24 pages.
19 pages., via online journal., The rapidly increasing rate of biodiversity and habitat loss across the globe can be largely attributed to human behaviors. Conservation practitioners have struggled to influence behaviors through traditional awareness-raising efforts and been slow to adopt techniques from the behavioral sciences such as social marketing to change behaviors and improve conservation outcomes. We conducted a meta-analysis of 84 social marketing campaigns that applied the same theory of change for human behavior to disrupt patterns of destructive activities such as illegal hunting and overfishing. Questionnaires of more than 20,000 individuals across 18 countries measured changes in behavioral variables pre- and post-campaigns, including knowledge, attitudes, interpersonal communication, behavior intention, and behavior. For each campaign, we extracted data and validated data for behavioral variables, estimated mean effect sizes for each variable across all campaigns, and used path analysis to measure relationships among variables included in seven different models. On average, all behavioral variables increased significantly (p < .001) from 16.1 to 25.0 percentage points following social marketing campaigns. The full model used a combination of all variables and had the highest explained variation in behavior change (71%). Our results highlight the importance of (a) incorporating behavioral theory and social marketing into traditional conservation programs to address threats to biodiversity across the globe; (b) designing interventions that leverage a combination of community knowledge, attitudes, and communication about a behavior; and (c) facilitating more opportunities for interpersonal communication as a main driver of behavior change. We conclude with potential applications for practitioners interested in behavior change campaigns.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: D11291
Notes:
3 pages., Online from the Center for Food Integrity, Gladstone, Missouri, USA., Summary of findings from a new study focused on "The 25 most trusted brands in America" from Morning Consult. Results showed reductions in food-related food marketers in the list, among older to younger consumer segments.
14 pages., Via online journal., Green technology is the means of improving towards the rising environmental concern. The implication of green fertilizer technology (GFT) is the need for the modern development of environmentally friendly technology, also to increase the production level among all the agriculture crops. It is especially needed for paddy production, as it has always been considered as an important commodity because it is the main staple food for the nation. Paddy production in Malaysia using GFT allows for sustainable development and boosts the yield. Nevertheless, the adoption rate of GFT is unsatisfactory in most of the developing countries, including in Malaysia. The fact that the cost of production is considerably higher results in low-level perception regarding the adoption of GFT. Hence, the integration of communication and technology factors could become one of the main elements for the further development of the paddy sector in Malaysia. The overall objective of this research study will identify the factors that determine paddy farmer's adoption decision on GFT in Malaysia. To do so, a literature review was compiled on the topic of agriculture innovation-based adoption decision theories such as Diffusion of innovation (DOI), Theory of reasoned action (TRA), Theory of Planned Behavior (TPB) and Technology acceptance model (TAM) and communication channels to study paddy farmers' adoption decision of GFT. The results of the review revealed that this framework highlights adoption as an intricate behavior, interweaving aspects such as communication channels, socio-psychological and innovation attribute considerations. The conceptual framework illuminates the decision towards adoption as a self-motivated process, assumes a composite interaction among groups of variables coming from two different theories. The combination of DOI, TRA, TPB, TAM and communication channels overcome some limitations that arise when the only theory is used to examine the adoption decision among paddy farmers in Malaysia. Correspondingly, there has been limited empirical research done on the decision of adoption toward GFT use among paddy farmers in Malaysia.
8 pages., via online journal., The present study was conducted in Yadgir district of Karnataka to know about the perception of farmers on the ill effects of agro chemicals. One hundred and twenty farmers were interviewed personally with the help of pre-structured schedule. The results revealed that a large number of respondents had perceived delay in ripening (70.83%), less resistance to diseases (76.66 %), through emission of toxic gases (80.83%) and changes in soil organic matter decomposition (80.00%). Cent per cent respondents expressed resistance developed to pesticides by helicoverpa, spodoptera and parthenium and beneficial organisms like earth worms and predators were affected.
Killing of natural enemies by pesticides affect Trichograma (80.00%) and lady bird beetle (75.00%), while handling agro chemicals cent per cent perceived it is going poison human body. The correlation indicates attitude towards chemical fertilizers, extension participation and mass media had shown positive highly significant at 1% level. Regarding factors influencing on agro chemicals land holding and education observe 50.63 per cent of variation. On the other hand farmers were suggested to make the availability of pest resistance variety by majority (83.33%) of the respondents.
4 pages., Via online journal., ACE President Elizabeth Gregory North comments on JAC as evidence of the strong research tradition that is alive and well in ACE.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11809
Notes:
Online via AgriMarketing Weekly. 2 pages., Brief report of research by ADM among consumers. Findings identify "six behavioral shifts that will create opportunities for food and beverage manufacturers to gain market share in an increasingly uncertain business environment."
5 pages., This research aimed to figure out the attitude and readiness of agriculture extension officers
in using the Information and Communication Technology. Data collection was done through a
survey with total sample 60 respondents. Data gained were primary data from questionnaire
filling by respondents who were all extension officers in Food Security and Extension
Implementation Agency. Data analyses used in this research were reliability and validity analysis, Fishbein’s Attitude Model, and regression analysis which continued with F and t test. The results of Validity and Reliability Test gave a valid outcome with rcal >0,3 and reliability value of α >0,6 in all variables. Fishbein’s Attitude Model test in all variables showed an answer from neutral to very positive data. Linear Regression Test resulted in an
equation Y = -6,234+ 0,211 X1 + 0,213X2 + 0,550 X3 + 0,119 X4 + 1,252X5 + 0,665X6. The
value of determination coefficient (R2) was 0,816 which meant that variable variance of
Information and Communication Technology acceptance could be explained by data
variance of extension officers’ attitude and readiness (farmer readiness, extension officers readiness, infrastructure, management support, culture support) in values of 81,6%. In F test, Fcal was = 44,683 and was significant in p < 0,05, which meant that the effects of extension officers’ attitude and readiness to Information and Communication Technology acceptance.
Via journal online., Agriculture is inherently a risky enterprise because of its dependence on rainfall. To mitigate
risks, farmers diversify crops and enterprises, maintain stabilization account or resort to the sale of assets. Crop insurance is a complementary institutional mechanism that aids farmers to cope with risks better.Considering the importance of crop insurance in risk mitigation, this paper using data from a large-scale farmers’ survey we identify the factors that influence farmers’ decision to buy crop insurance and subsequently assess its impact on farm income, production expenses and productive investments in agriculture. Farmers’ adoption of crop insurance is low— 4.80% kharif season and 3.17% in the rabi season mainly on account of lack of awareness about insurance products. Nevertheless, the probability of adoption of insurance is higher for those who experience higher crop loss and have some formal training in agriculture. The subsidy on premium also positively influences crop insurance uptake decisions. On the other hand, the factors like the lower social status, tenant farming and exposure to deficit-rainfall in the previous year are negatively associated with the decision to insure. The results on the impact of insurance are not conclusive to prove that insured farmer subsumes higher risks compared to the uninsured.
Ferguson, Drewe (author), Lee, Caroline (author), and Fisher, Andrew (author)
Format:
Book
Publication Date:
2017
Published:
Duxford, United Kingdom: Woodhead Publishing
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10099
Notes:
318 pages., Available through the University of Illinois at Urbana-Champaign Library. Patrons outside of the university system should contact the ACDC for assistance accessing text., Via University of Illinois at Urbana-Champaign Library catalog., Advances in Sheep Welfare examines the recent advances made in sheep welfare assessment, handling and management, providing state-of-the-art coverage of the welfare needs of one of the world's most widely farmed animals. The book begins with an introduction to sheep welfare in Part One, with chapters covering biology and natural behavior, sheep production systems, and consumer and societal expectations for sheep products. Part Two goes on to highlight new advances in sheep welfare assessment, before Part Three outlines a wide range of solutions to sheep welfare challenges. The final section looks ahead to the future, considering what sheep welfare will look like in 2030 and beyond. This book is an essential part of the wider ranging series Advances in Farm Animal Welfare, with coverage of cattle, sheep, pigs and poultry.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11432
Notes:
2 pages., Online from AgriMarketing Weekly. News release of March 16, 2020., Brief summary of results of a consumer research study measuring market potential for gene-edited food and agriculture products. Research was sponsored by the FMI Foundation, American Seed Trade Association, American Farm Bureau Federation, and Farm Foundation.
Paine, Darin James (author) and Texas A&M University
Format:
Dissertation
Publication Date:
2018
Published:
Ann Arbor: ProQuest
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 18 Document Number: D10475
Notes:
59 pages., ISBN: 9780438880009, Via ProQuest Dissertations and Theses., The purpose of this study is to understand successful and failed partnerships between industries in production agriculture and Agricultural Extension services in order to determine appropriate avenues for mutually beneficial relationships. Participants across various industries in production agriculture were surveyed in order to provide their perception of partnerships with Extension. Using phenomenology as qualitative research the results indicate a clear disconnect between production agriculture and Extension. Production agriculture industries highlight certain programs and elements within Extension that contribute to successful partnerships. However, a lack of expertise and communication by Extension personnel contribute to failed partnerships, or worse, no working relationship whatsoever. The data includes overarching concepts and meaning as to why partnerships are considered successful or not. Production agriculture is turning to other organizations for collaboration that perform similar work to Extension including non-governmental organizations. However, industries in production agriculture identify opportunities to create new or improve upon existing partnerships with Extension.
Hibbs, Amber Campbell (author), Kahl, Daniel (author), PytlikZillig, Lisa (author), Champion, Ben (author), Abdel-Monem, Tarik (author), Steffensmeier, Timothy (author), Rice, Charles W. (author), and Hubbard, Kenneth (author)
Format:
Journal article
Publication Date:
2014-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06056
Church, Sarah P. (author), Haigh, Tonya (author), Widhalm, Melissa (author), Garcia de Jalon, Silvestre (author), Babin, Nicholas (author), Carlton, J. Stuart (author), Dunn, Michael (author), Fagan, Katie (author), Knutson, Cody L. (author), and Prokopy, Linda S. (author)
Format:
Journal article
Publication Date:
unknown
Published:
Netherlands: Elsevier Science BV
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10262
16 pages., Via online journal., The Midwestern United States experienced a devastating drought in 2012, leading to reduced corn and soybean yields and increased instances of pests and disease. Climate change induced weather variability and extremes are expected to increase in the future, and have and will continue to impact the agricultural sector. This study investigated how agricultural trade publications portrayed the 2012 U.S. Midwestern drought, whether climate change was associated with drought, and whether these publications laid out transformative adaptation measures farmers could undertake in order to increase their adaptive capacity for future climate uncertainty. We performed a content analysis of 1000 media reports between April 1, 2012 and March 31, 2014, sampled from ten agricultural trade publications. The results lead us to suggest that trade publications’ 2012 U.S. Midwestern drought discussion lacked information that would allow farmers and agricultural advisors to assess climate change risk and subsequent potential adaptive management strategies. Agricultural risk from climate change is very real, and farmers will need to adapt. The agricultural trade publications studied missed an opportunity to convey risk from climate change and the transformative adaptation practices necessary for a sustainable and resilient agricultural system.
Via online. 5 pages., "Industry in a frenzy, trying to decode the sludge of public opinion while still getting used to the idea this is something to take seriously."
