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A fresh brand strategy: evaluating consumers' strawberry purchasing intent and their attitude toward Florida grown strawberries

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ruth, Taylor (main author), Rumble, Joy (author)
Format:
Paper
Publication Date:
2015
URL:
https://sites.google.com/a/extension.org/saasagcomm/proceedings
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138
Subject Term:
attitudes, buying behavior, consumers, decision making, fruit, labeling, women, branding
Notes:
Paper presented in the Agricultural Communications Section of the annual conference of the Southern Association of Agricultural Scientists, Atlanta, Georgia, January 31-February 1, 2015. 24 pages.