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    Start Over Subject Term relationship marketing

    1. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    3. Building successful partnerships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kovac, Pete (author)
    Format:
    Journal article
    Publication Date:
    2007-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26334
    Journal Title:
    Agri Marketing
    Journal Title Details:
    45(7) : 60
    Notes:
    Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.

    5. CRM - R stands for relationship: two companies focus on relationships to grow sales, increase customer retention

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005-06
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22348
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(5) : 54, 56-57
    Notes:
    Describes the services of two word-of-mouth marketing firms serving agricultural clients.

    8. Direct sales suit producers and consumers' interests in Vietnam

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Moustier, Paule (author) and Nguyen, Thi Tan Loc (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Vietnam
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37109
    Notes:
    See C37105 for original, Pages 185-197 in Alessandro Bonanno, Hans Bakker, Raymond Jussaume, Yoshio Kawamura and Mark Shucksmith (eds.), From community to consumption: new and classical themes in rural sociological research. Research in Rural Sociology and Development, Volume 16. Emerald Group Publishing Ltd., Bingley, U.K. 275 pages.

    10. Emotion and the customer journey

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Castro, Luciano (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11528
    Journal Title:
    Agri Marketing
    Journal Title Details:
    58(2) : 17
    Notes:
    Author emphasized the opportunity for agricultural industry players to expose potential buyers to emotions "in a space where, oftentimes, products are perceived similarly." Author presented ways to build emotion into the customer experience.

    11. Exploring trust in E-B2B relationships

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Matopoulos, Aristides (author), Vlachopoulou, Maro (author), Manthou, Vicky (author), and European Association of Agricultural Economists
    Format:
    Paper
    Publication Date:
    2006-02-08
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26828
    Notes:
    Presented at the 99th EAAE seminar, Trust and risk in business networks," Bonn, Germany, February 8-10, 2006. 10 pages.

    12. Influencing the influencer: how companies are building relationships with these professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 44, 46
    Notes:
    Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

    14. Keep grocery shopping personal, despite tech innovations

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Sowder, Amy (author)
    Format:
    Commentary
    Publication Date:
    2020-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11965
    Journal Title:
    Packer
    Notes:
    Online from publication. 3 pages., "As we find evermore convenient ways to serve customers and work smarter, let's not lose the human touch. We all need it, no matter our age or location."

    19. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    101(2) : 7-18

    20. Military perspectives on public relations related to environmental issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lee Jenni, Grace D. (author), Peterson, M. Nils (author), Jameson, Jessica Katz (author), and Cubbage, Fred W. (author)
    Format:
    Journal article
    Publication Date:
    2015
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07035
    Journal Title:
    Journal of Public Relations Research
    Journal Title Details:
    27(4) : 353-369