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Building successful partnerships

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kovac, Pete (main author)
Format:
Journal article
Publication Date:
2007-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, communication planning, direct marketing, online systems, marketing communication, relationship marketing
Notes:
Posted at www.agrimarketing.com/show_story.php?id=46305, Examines agri-marketing applications of vehicular promotions.