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    83. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    84. An evaluation of the Connecticut farmers' market coupon program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anliker, J.A. (author / University of Connecticut), Winne, M. (author / University of Connecticut), and Drake, L.T. (author / University of Connecticut)
    Format:
    Journal article
    Publication Date:
    1992-07
    Published:
    USA: Society for Nutrition Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09188
    Journal Title:
    Journal of Nutrition Education
    Journal Title Details:
    24(4) : 185-191

    85. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122

    86. Analysis of generic dairy advertising, 1984-97

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
    Format:
    Report
    Publication Date:
    1999-02
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
    Notes:
    Technical Bulletin 1873. 44 pages.

    87. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kai, Ma (author)
    Format:
    Journal article
    Language:
    Chinese with English abstract
    Publication Date:
    2014-07
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07172
    Journal Title:
    China Media Report Overseas
    Journal Title Details:
    10(3) : 59-66

    89. Annotated bibliography of generic commodity promotion research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ferrers, J.L. (author), Boon, L. (author), Kaiser, H.M. (author), and Forker, O.F. (author)
    Format:
    Bibliography
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11498
    Journal Title Details:
    27 pages
    Notes:
    NICPRE Research Bulletin 96-3, National Institute for Commodity Promotion Research and Evaluation, Cornell University, Ithaca, NY.

    93. Are assessments for generic advertising optimal if products are differentiated?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author) and Marette, Stephan (author)
    Format:
    Conference paper
    Publication Date:
    2000-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09051
    Journal Title Details:
    21 pages
    Notes:
    Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000

    94. Are organic consumers preferring or avoiding foods with nutrition and health claims?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aschemann-Witzel, Jessica (author), Maroscheck, Nicole (author), and Hamm, Ulrich (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02744
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    30 : 68-76

    95. Are you advertising photographers or cattle?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Keith (author)
    Format:
    Journal article
    Publication Date:
    2005-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24424
    Journal Title:
    Angus Journal
    Journal Title Details:
    : 246
    Notes:
    Retrieved July 8, 2006, "Looking at registered beef cattle ads, one sometimes wonders what's being advertised - cattle or photographers."

    97. Asparagus! (a Stalk-umentary)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Review
    Publication Date:
    2006-06
    Published:
    USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24463
    Journal Title:
    Routes of Change
    Journal Title Details:
    34
    Notes:
    Retrieved June 21, 2006, Describes this film (winner of the Good Food Award) about challenges facing the self-proclaimed Asparagus Capital of the Nation in rural Michigan.

    98. Assessing consumer willingness to pay for ground bison given nutrition information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Shang-Ho (author) and Woods, Timothy A. (author)
    Format:
    Paper
    Publication Date:
    2013-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00901
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 16 pages.

    99. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author) and Lambregts, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    23(1) : 181-194