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    5. Agricultural market structure, generic advertising, and welfare

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pope, Rulon D. (author) and Cardon, James H. (author)
    Format:
    Journal article
    Publication Date:
    2003-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28 (2) : 185-200

    8. Analysis of generic dairy advertising, 1984-97

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
    Format:
    Report
    Publication Date:
    1999-02
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
    Notes:
    Technical Bulletin 1873. 44 pages.

    9. Assessing consumer willingness to pay for ground bison given nutrition information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Shang-Ho (author) and Woods, Timothy A. (author)
    Format:
    Paper
    Publication Date:
    2013-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00901
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 16 pages.

    10. Bovine spongiform encephalopathy and generic promotion of beef: an analysis for "Quality From Bavaria"

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Thompson, Stanley R. (author), Hermann, Roland (author), and Krischik-Bautz, Stephanie (author)
    Format:
    Journal article
    Publication Date:
    2002
    Published:
    Bavaria
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22419
    Journal Title:
    Agribusiness
    Journal Title Details:
    18(3) : 369-385

    17. Distribution of gains from research and promotion in multi-stage production systems: the case of the U.S. beef and pork industries

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wohlgenant, M.K. (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14822
    Journal Title:
    American Journal of Agricultural Economics
    Journal Title Details:
    75 : 642-651

    19. Economic and nutritional implications from changes in U.S. agricultural promotion efforts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ho, Shuay-Tsyr (author), Rickard, Bradley J. (author), and Liaukonyte, Jura (author)
    Format:
    Journal article
    Publication Date:
    2014-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D05781
    Journal Title:
    Journal of Agricultural and Applied Economics
    Journal Title Details:
    46(4) : 593-613

    20. Effects of generic advertising on perceptions and behavior: the case of catfish

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinnucan, H. W. (author) and Venkateswaran, M. (author)
    Format:
    Journal article
    Publication Date:
    1990-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    22(2) : 137-151
    Notes:
    Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.