20 pages, Several U.S. federal government agencies collect and disseminate scientific data on a national scale to provide insights for agricultural trade, research, consumer health, and policy. Occasionally, such data have potential to provide insights to advance conversations and actions around critical and controversial issues in the broad agricultural system. Such government studies provide evidence for others to discuss, further interpret, and act upon, but to do so, they must be communicated well. When the research intersects with contentious socio-political issues, successful communication not only depends on tactics, but as this study illuminates, it also depends on relationship quality between research producers, study participants, and end-users. USDA’s Animal and Plant Health Inspection Service (APHIS) conducted first-of-its kind national studies on cattle and swine producers’ use of antimicrobials. The use of antimicrobials in animal agriculture is considered a critical and controversial issue pertaining to antimicrobial resistance. In recognition of the anticipated wide-ranging interests in these studies, APHIS sought to understand stakeholders’ perceptions and experiences of the federal government research process and products with aim of improving their science communication and relations. This study reports on findings from in-depth interviews with 14 stakeholders involved in the antimicrobial use studies to make recommendations for improving communication and relations between the agency and its stakeholders. From this research, we draw implications that are transferrable to numerous types of government science communication efforts within agricultural sectors.
20 pgs., Several U.S. federal government agencies collect and disseminate scientific data on a national scale to provide insights for agricultural trade, research, consumer health, and policy. Occasionally, such data have potential to provide insights to advance conversations and actions around critical and controversial issues in the broad agricultural system. Such government studies provide evidence for others to discuss, further interpret, and act upon, but to do so, they must be communicated well. When the research intersects with contentious socio-political issues, successful communication not only depends on tactics, but as this study illuminates, it also depends on relationship quality between research producers, study participants, and end-users. USDA’s Animal and Plant Health Inspection Service (APHIS) conducted first-of-its kind national studies on cattle and swine producers’ use of antimicrobials. The use of antimicrobials in animal agriculture is considered a critical and controversial issue pertaining to antimicrobial resistance. In recognition of the anticipated wide-ranging interests in these studies, APHIS sought to understand stakeholders’ perceptions and experiences of the federal government research process and products with aim of improving their science communication and relations. This study reports on findings from in-depth interviews with 14 stakeholders involved in the antimicrobial use studies to make recommendations for improving communication and relations between the agency and its stakeholders. From this research, we draw implications that are transferrable to numerous types of government science communication efforts within agricultural sectors.
10 pages, The study focused on the knowledge of intergenerational farm transfer among cocoa farmers in southwestern Nigeria. A three-stage sampling technique was used to select 5% of the total 6,843 registered cocoa farmers with the Agricultural Development Project (ADP), making a total sample size of 342 cocoa farmers. Data were collected through interviewer-administered questionnaires and analysed using percentages, frequency distributions and chi-square tests. The results revealed that a majority of the respondents were male (77.0%) and had farm sizes of 5 ha and below (84.9%). The respondents had a mean age of 58 years and a mean household size of six persons. The results show that a majority (65.3%) of respondents had low knowledge about intergenerational farm transfer. 56.9% of the respondents had not discussed the issue of intergenerational farm transfer plans with anybody. The results also show that cocoa farmers’ succession plan status has a positive relationship with their knowledge of intergenerational farm transfer. The study concluded that the knowledge of cocoa farmers about the process of farm transfer is poor. The study recommends that cocoa farmers be trained in the process of intergenerational farm transfer to ensure family farm sustainability.
20 pages., via online journal, This study analyses the influences of sociodemographic factors, business orientation of farmers, and farm characteristics on adoption of ICT-based information through primary data collected from 461 farmers in eight districts of Uttar Pradesh, India. A personal interview survey was conducted using a pre-tested structured questionnaire. The Poisson Count Regression Model was used to analyze the factors influencing use of the information derived through ICT-based systems on various agricultural practices. The findings indicate that education, income, and social category of farmers are important sociodemographic factors affecting the adoption of ICT-based information systems. Similarly, farmers who consider farming as a business venture, practice a diversified cropping system, and have small farms are more likely to use ICT-based information.
3 pages., via online journal., The successful transfer of improved animal husbandry practices depends considerably on the effective communication thereby increasing the adoption level among the livestock farmers and ultimately production of our livestock. An efficient as well as effective communication would create congenial environment to stimulate the adoption of evolved animal husbandry practices. However, the identification and utilization of effective source and channels of communication are the essential prerequisite for the same. Correlation of mass media exposure and extension worker contact was positively significant with degree of adoption of selected animal husbandry practices. It clearly indicates that as the mass media exposure and extension worker contact among livestock farmers increases, the degree of adoption of these selected animal husbandry practices also increases, i.e. vaccination, deworming, urea treatment of poor quality roughages, feeding of mineral mixture, use of hybrid seed for fodder production, concentrate feeding and use of artificial insemination in their animals. It was concluded that due importance should be given to mass media exposure and extension worker contact for effective and successful dissemination of animal husbandry practices
10 pages., via online journal., Uncertainty, insufficient information or information of poor quality, limited cognitive capacity and time, along with value conflicts and ethical considerations, are all aspects that make risk management and risk communication difficult. This paper provides a review of different risk concepts and describes how these influence risk management, communication and planning in relation to forest ecosystem services. Based on the review and results of empirical studies, we suggest that personal assessment of risk is decisive in the management of forest ecosystem services. The results are used together with a review of different principles of the distribution of risk to propose an approach to risk communication that is effective as well as ethically sound. Knowledge of heuristics and mutual information on both beliefs and desires are important in the proposed risk communication approach. Such knowledge provides an opportunity for relevant information exchange, so that gaps in personal knowledge maps can be filled in and effective risk communication can be promoted.
16 pages., via online journal., Organic farming is knowledge intensive. To support farmers in improving yields and organic agriculture systems, there is a need to improve how knowledge is shared. There is an established culture of sharing ideas, successes and failures in farming. The internet and information technologies open-up new opportunities for knowledge exchange involving farmers, researchers, advisors and other practitioners. The OK-Net Arable brought together practitioners from regional Farmer Innovation Groups across Europe in a multi-actor project to explore how online knowledge exchange could be improved. Feedback from the groups was obtained for 35 ‘tools’, defined as end-user materials, such as technical guides, videos and websites informing about practices in organic agriculture. The groups also selected one practice to test on farms, sharing their experiences with others through workshops, exchange visits and through videos. Farmers valued the same key elements in face-to-face exchanges (workshops and visits) as in online materials. These were the opportunity for visual observation, deeper understanding of the context in which a practice was being tried and details about what worked and what did not work. Videos, decision support tools and social media can provide useful mechanisms for taking knowledge exchange online, enabling farmers and researchers to share experiences and practical implications. Visual information, economics, details of the context, successes and failures were considered to be critical factors in good knowledge exchange tools. Online platforms and forums should not be expected to replace but rather to complement face to face knowledge exchange in improving organic farming.
International: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07325
10 pages., Article # 2FEA3, Via online journal., There are many potential advantages to collaborations between Extension and nonprofit organizations; however, it is unclear what factors contribute to a successful collaboration. We used an exploratory cross-comparative case study design to analyze four cases of highly successful Extension/nonprofit collaborations in one area in Florida. Using both deductive and inductive analysis processes, we identified several factors that contributed to the success of these partnerships: alignment of goals, longevity, informal adaptable partnering, relevant Extension agent background, delegation of tasks, marketability and fun, and relationship building. Exploration of these factors can inform future studies and has immediate, practical implications for Extension agents.
30 pages., via online journal., In this article we present and discuss two experiments designed to test the effectiveness of the Internet as a tool of agricultural information. Subjects were cotton producers from Thessaly, Greece. Findings suggest that, in the early stages of an innovation diffusion process, the Internet is more effective than social sources (Experiment 1). However, when urgent situations that force quick decisions occur (Experiment 2), the Internet is significantly less effective than face-to-face communication channels. In both cases, farmers who used the Internet spent more time and devoted extra effort. The experiments proved that agronomists remain the most effective information source. Results also illustrate that Internet adoption is not necessarily synonymous with its use.
International: Editions Quae, Versailles Cedex, France, and the Technical Centre for Agricultural and Rural Cooperation (CTA), Wageningen, The Netherlands.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: D08517
Notes:
ACDC holds citation information, table of contents, and conclusion., 107 pages.
14 pages., Article #:3FEA9, via online journal., This article reports on a study to determine which information sources organic growers use to inform farming practices by conducting in-depth semi-structured interviews with 23 organic farmers across 17 North Carolina counties. Effective information sources included: networking, agricultural organizations, universities, conferences, Extension, Web resources, personal experience, books, organic buyers/certifiers, and consultants. Results suggest that grower-to-grower networking is a highly effective information-seeking behavior for organic growers. Recommendations for Extension personnel include reshaping educational programing for organic growers to include peer-to-peer information sharing, as well as increased investment to graduate and undergraduate programs that train future Extension agents in organic production approaches.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03421
Notes:
Online via AgriCultures Network, Wageningen, Netherlands. Written during a workshop to document lessons learnt in rural development in Sudan, conducted by ILEIA [Centre for learning on sustainable agriculture] for IFAD [International Fund for Agricultural Development]., Features experiences of KariaNet (Knowledge Access for Interconnected Areas Network)in establishing a network around relatively new concepts such as knowledge management, knowledge sharing and communities of practice. 4 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08868
Notes:
Pages 215-256 in Ormrod, James S. (ed.), Changing our environment, changing ourselves: nature, labour, knowledge and alienation. United Kingdom: Palgrave Macmillan UK, London. 315 pages.
5 pages., Article # 1IAW6, vial online journal, Project Happy Apples began as an effort to assist backyard growers in managing codling moth in their fruit trees. We developed a process using emails and a web page to provide timely information related to the life cycle of codling moth and relevant integrated pest management (IPM) strategies. The content of our updates included pertinent photos, costs of tools, and suggested dates of action. Results from a survey of participants suggest that they were more confident, knowledgeable, and successful in using IPM strategies in their own backyards as a result of our project.
19 pages., via online journal., There are about 500 million small-scale farms in low-income countries on the planet. Farmers have been slow to adopt a threefold set of sustainable agronomic practices known as “conservation agriculture” (CA) that have been shown to double productivity. Our study of a novel CA project in Nicaragua, organized based on principles that counter convention, may point to improved ways of understanding and managing sustainable innovations in low-income countries. In particular, by connecting core ideas from the innovation literature to the literature that explores the role of intermediaries such as NGOs, our case study suggests that the efficacy of NGOs to facilitate the adoption of sustainable innovations by small-scale farmers in these settings may be enhanced if NGOs employ non-centrist approaches in order to address the critical uncertainties associated with such innovations. We discuss how our findings contradict some of long-standing arguments in the literature, and their implications for theory and practice.
11 pages., via online journal., Climate change impacts will affect grassland farming in various ways in the future. Communication and knowledge transfer are crucial to implement on-farm adaptation measures required to meet these challenges in a timely way. Therefore, we need to know how grassland farmers perceive climate change and which factors influence their attitude. We hypothesized that besides direct factors such as region, farm size, age and education, farmers’ socio-cultural background and their beliefs and attitudes are most important in their reaction to climate change. To investigate this, we conducted a survey with extensive on-farm interviews (n = 82) in four distinctive regions in the North German Plain on a gradient from sub-maritime to areas with sub-continental climate. We found that with a more continental climate and less rainfall and with increasing farm size, grassland farmers were more aware of the implications of climate change. In a second step, to categorize the influence of personal beliefs on decisions concerning farming, we applied the typology approach and distinguished four farming styles. Farmers in the four groups differed in terms of climate change awareness and adaptation preferences (P < 0.05). Yield Optimizers and Modernists were more open-minded to rational and economic facts and showed a significantly greater willingness to implement adaptation measures than Idealists and Traditionalists, who need to be addressed at a more emotional level. The results of this study may contribute to the development of better‐targeted adaptation policies that will serve specific groups of farmers more effectively.
11 pages., via online journal., The main purpose of this research was to investigate those factors influencing the entrepreneurial behaviour of agriculture students who were members of entrepreneurship learning and training groups in virtual communication networks. In doing this, a conceptual model was developed to examine the effects of characteristics of entrepreneurship virtual social networks and the degree of participation in these networks through entrepreneurial thinking and decision on entrepreneurial behaviour. The study population of this descriptive-correlational research was made up of 180 members of virtual social groups exchanging knowledge of entrepreneurship in WhatsApp and Viber networks. A total of 126 usable questionnaires were collected. Results indicated that participation in virtual social networks had both direct and indirect effects – through entrepreneurial thinking and decisions – on entrepreneurial behaviour. However, characteristics of entrepreneurship virtual networks had only indirect effect on entrepreneurial behaviour via entrepreneurial thinking. The study highlights certain implications for policymakers, (potential) entrepreneurs, entrepreneurship support organizations, researchers and underlines the potential of virtual social networking for promoting entrepreneurship.
Fuller, Sara (author), Bickerstaff, Karen (author), Khaw, Fu-Meng (author), and Curtis, Sarah (author)
Format:
Book chapter
Publication Date:
2010
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07367
Notes:
Pages 261-277 in Peter Bennett, Kenneth Calman, Sarah Curtis and Denis Fischbacher-Smith (eds.). Risk communication and public health. Second edition. Osvord University Press, Oxford, England. 339 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10672
Notes:
7 pages., via Scientific American website., Farming across the Midwest will be challenged by a shifting climate and may struggle to keep up crop production.
19 pages., via online journal., The following study looks at how traditional, organic, cooperative farmers
starting a new farming cooperative in the US Southwest communicate
about their farming as a set of (sustainable) cultural practices. The study
draws on environmental communication theory, the theory of the
coordinated management of meaning, and Vandana Shiva’s three-tiered
economic model to construct a communication-based framework
through which to view farmers’ stories about sustainability. This
framework is productive, showing how some Nuevo Mexicano farmers
(and others) orient toward farming, sustenance, and human-nature
relationships through community, family, heritage, and education.
Moreover, in addition to a conceptualization of sustainability as specific
practices for nurturing and enduring in environments, communities, and
organizations/institutions, sustainability can be understood as
embedded ecocultural and historical experience with cross-cultural
parallels in land-based communities. This study advances the ethical
duty of environmental communication to better understand the ways in
which environmental discourse and ecocultural and material realities are
imbricated, as well as the call for such discursive study to be grounded
in phenomenological experience of the natural world.
21 pages., The study has an aim to figure out the role of mobile communication in developing Knowledge base among rural women through knowledge sharing. Using a structured questionnaire quantitative data have been collected by survey method and qualitative data through FGDs. Data has been collected on the way of sharing knowledge, areas of expertise, sharing knowledge types, with whom sharing knowledge etc. Rural women are being interested in knowledge sharing through mobile phone because mobile phones are cheap, easier, and available medium for communication to them. Among the rural women who have completed at least secondary education, are sharing both their tacit (mostly) and explicit (moderately) knowledge. On the other hand women who are not literate they are sharing only their indigenous experiences. Both types of women have realized that they are positively being changed in their living attitude because of using mobile and now their knowledge base is somewhat better than ever before. The findings also revealed that they are getting benefit by enriching their knowledge base in different areas and its implementation in their livelihood. Moreover it is apparently clear that they will play important role in developing knowledge base society in rural area through sharing their knowledge in near future.
Jagtap, S.S. (author), Jones, J.W. (author), Hildebrand, P. (author), Letson, D. (author), O'Brien, J.J. (author), Podestá, G. (author), Zierden, D. (author), and Zazueta, F. (author)
Format:
Journal article
Publication Date:
2002-12
Published:
USA: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: D07811
11 pages., ISSN : 2311-8547, via online journal., The objective of this study was to analyze the impacts of an extension program (education and training practice) as perceived by smallholder cattle farmers to develop their smallholder farm practices and reduce the costs of production. The study used data from 22 participant smallholder farmers with backgrounding cattle systems. In-depth interview questionnaires were used and collected before and after providing the extension program in Saraburi province, Thailand. Two leaders of this group were selected for observation and as farm models. Environmental differences were investigated during the rainy, winter and summer seasons. This study detailed the socioeconomics of the smallholders, the characteristics and management of livestock farms. The satisfaction levels of the extension programs were also analyzed. The benefits and costs of this program were examined and developed after the program finished. The study found backgrounding cattle farms was a major livelihood within the community. The community was of low income and living in poverty. The farmers were at high levels of risk in terms of feeding costs and cattle market. The program provided knowledge to be enable the farmers to understand and develop the farm systems. Most of the smallholders agreed on the good-practice farming and group activities. The farm leaders influenced their perceptions. The farmers were encouraged to do activities together: learning cattle market information, good-practice cattle farms, and cattle rations management. The success of the extension program improved the economic community, community relationships, and community attitudes. The extension program applied to a pro-active policy. Collaboration learning activities for smallholders benefit the farmers' community. This program improves economic relationships, attitudes, and builds a sustainable agricultural community.
Joffre, Olivier M. (author), Bosma, Roel H. (author), Ligtenberg, Arend (author), Tri, Van Pham Dang (author), Ha, Tran Thi Phung (author), and Bregt, Arnold K. (author)
Format:
Journal article
Publication Date:
2015-12
Published:
Vietnam: Elsevier
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 160 Document Number: D07800
12 pages., Article #: 1274944, via online journal., Agricultural extension is perceived as the primary mechanism through which farmers expand their ability to adopt and adapt new technologies and ideas. The use of Information and Communication Technology like videos in extension is being fronted as an alternative to the conventional Face-to face extension approach (F2FEA). A comparison of effectiveness of the Video-mediated extension approach (VMEA) and F2FEA among rice farmers in two districts of Uganda challenges the independent use of the two approaches. A cross-sectional survey of two nonequivalent groups subjected to VMEA in Kamwenge and F2FEA in Hoima districts was conducted with 196 farmers. The results indicate greater potential for integration of VMEA and F2FEA as the two are complementary in the various stages of the farmer learning framework developed. VMEA is significantly better in awareness creation and sharing of knowledge and experiences while the F2FEA is significantly better at enhancing knowledge acquisition and retention and application. The relative strengths of VMEA and F2FEA can best be harnessed through integration of the approaches. The integration will not solve the problem of large farmer to extension ratio common in developing countries but will rather make the extension workers more effective. The integration however calls for rethinking of institutional
arrangement, roles of the extension worker, and pragmatic retooling of the extension worker to embrace social learning principles that empower farmers to be more self-directed learners and innovators.
20 pages., via online journal., During the last 10 years, different initiatives have been implemented to provide mobile-based extension services for the agricultural sector in Egypt. The current study compared the quality of agricultural extension messages between public and private providers. A simple random sample of 120 farmers was selected representing 7% of the total farmers registered in the databases of Ministry of Agriculture (public services) and Shoura company (private services). Farmers assessed a sample of 10 messages delivered by both providers in terms of six indicators namely (1) access, (2) utilization, (3) timeliness, (4) trust, (5) satisfaction, and (6) sharing information with other farmers. The findings revealed the lack of access to messages by the farmers in the two services. However, more than 50% had utilized the majority of messages (in case of access). The study also showed significant differences between perception of farmers to quality attributes in public and private services (Access 6.77, 0.01; Utilization 8.44, 0.004; Timeliness 8.55, 0.002; Satisfaction 8.88, 0.001; information sharing 7.62, 0.009) except for trust (1.11, 0.4). Findings provide practical implications to support mobile-based extension services to enable sharing information and link farmers with other actors in the agricultural value chain.
Why is a change in the focus of rural development needed? Sinek (2009) pointed out that the first question addressed by successful entrepreneurs when establishing their companies is, why should the enterprise be created, what is the purpose of it? With the outcome of a conversation with an academic colleague in mind, that even scientific papers have a story to tell, the author has structured this paper in line with the 'golden circle' approach of Sinek (2009), namely asking why, then how and then what? At the beginning of her research career in rural development, the author examined the role of the European Union's (EU) Common Agricultural Policy (CAP) in Hungary, with special regard to agri-environmental management. As this research was linked to policy regulations it was in rather a 'top down' direction, examining the effects of selected tools such as agri-environmental measures, direct payments and the LEADER approach. The experience gained during this period (2001-2006) redirected the interest of the author to human and social capital. Examination of sustainability, resilience and system thinking has become a basic element in her work. Acceptance by agriculture that corporate social responsibility is a pre-condition for the licence to produce is now an established societal demand. Production methods that have regard for the planet and people as well as profi t have become a 'must' for the food industry (Slingerland and Rab-binge, 2009). The author keeps in mind the three dimensions of sustainability (nature, society and economy), in which nature creates the frame, the limits of growth, and society is understood to be part of it. Each human being, as an indi-vidual part of society, has his/her responsibility and has to understand the system he/she lives in. This is very important because, as Senge (2011) points out, people do not believe that they infl uence the future, while Johnson (2013), in line with Meier (2005), states that our future is based on how we as individuals live and talk today. In Hungary, human and social resources, which play an important role in the rural economy, show a great defi cit (Katona Kovács, 2006a). Appreciating the importance of human and social capital and their deficit in the North Great Plain NUTS 2 region where she lives, the author is look-ing for ways to increase these resources. This is the first and most important answer to the why question. Since 2006 the author's research work has sought answers to how human and social capital could be increased in local economies, as key factors for future development, even in the improvement of agri-environment management. Although there are good examples of changes generated through policy instruments, such as the LEADER pro-gramme (ÖIR, 2004), instead of trying to form or to increase human and social capital via 'top down' policy mechanisms, while keeping the importance of these instruments in mind, the author is looking for 'bottom-up' tools and participatory actions. This preference is based on an increasing body of evidence. For example, Dam et al. (2009) explore the transi-tion of societal organisation from heavy reliance on the state towards self-organisation by citizens in communities. They note that private citizens are increasingly expected to take responsibility for the direction of their own lives. The suc-cess of the LEADER programme also comes from the space it gives for bottom-up approaches, for partnership and co-creation. Based on the model elaborated by Lukesch (2007), Katona Kovács et al. (2011) examined, from the three modes of operation offered by the model (animating actions, struc-turing actions and consolidating actions), the types of activities of the Local Action Groups (LAGs) in the North Great Plain region. Their results demonstrate the importance of animating actions amongst the LAGs in the region. In this region the level of governance is such that "the ability of people to articulate their common needs is the starting point for many innovations ... It is the only point where we can speak about development programmes in the strict sense" (Lukesch, 2007, p.16). Today animating actions are the most needed operations in the North Great Plain region, so as to encourage different actors to work together and experience the results of common thinking. Dialogue about the common needs is an important first step to help the development of local communities.
9 pages., Via online journal., This paper looks at how knowledge has been communicated within a multi-layered water governance structure in order to manage non-point source (NPS) pollution in South Korea. Since 28,300 ha of wetlands were reclaimed in Saemangeum, on the western side of the country, in 2006, the artificial lake created has suffered from chronic pollution. For the purposes of integrated water management, a water governance structure was formed linking organisations ranging from local to national scales. Despite institutional efforts to implement integrated water management and a governance approach, knowledge of NPS pollution and its management was produced and communicated among certain stakeholders only, such as policy and technical experts. In-depth interview and archival analysis of this research attempt to explain why and how the loss of knowledge communication occurred in this context. The first result of this research illustrates that, while knowledge communication has been smooth at the national and provincial layers, it has not taken place efficiently through to the local layer. When it comes to local farmers and governmental organisations and experts in particular, knowledge nodes have not functioned. Second, the research suggests that non-communication of knowledge has been mobilised as a professional strategy. Actors at the local layer have prioritized their professional interests and intentionally avoided knowledge communication with other department or ministries. Local and community actors have chosen not to provide farmers information. We conclude by discussing policy implications for knowledge communication and inclusive water governance.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09828
Notes:
Preliminary analysis of applicants to the Indiana Agricultural Leadership Development Program of the Indiana Institute of Agriculture, Food & Nutrition., NCR-90 Collection, 3 pages
3 pages., via online journal., Farm Innovators are regularly exchanging information and their experiences using WhatsApp messenger on their mobile phones. Most of the content shared was knowledge intensive with a mix of personal farming experiences. As Social constructivist learning theory seeks to improve socialinteractions to construct and share knowledge and the social networking through WhatsApp has proved to be potential to construct knowledge. Learning being the outcome of interactions between cognitive and psychological and the WhatsApp being the potential source for socialization and internalization promoted the creation ofsocial wealth in the form of discussion forums of Innovative farmers for learning exchange. The extension mechanism for purposeful farmer to farmer learning exchange has been created which in turn
is a step towards innovative farmer led extension delivery mechanism. The potential of not only WhatsApp but other social media need to be exploited to bring location specific and commodity oriented transformative changes in the agriculture extension delivery system. The experimentation with innovative farmers is not only helping in scaling the farmers’ innovations but also institutional innovations at large. As all human resources (labour, management, innovation, creativity) are products of social relationships, no one can reach maturity without the help of personally caring people, including their families, friends, neighbors, and communities. Farms and agricultural enterprises also depend on the ability of people to work together toward the common goal of ecological, social, and economic sustainability through social networks.
MEINARD, YVES (author), QUÉTIER, FABIEN (author), and Gereco, Espace Saint-Germain Bâtiment le Saxo, 30 avenue du Général Leclerc
Institut für Evolutionsbiologie und Umweltwissenschaften, Universität Zürich
Laboratoire d'Ecologie Alpine, UMR 5553 du CNRS, Université Joseph Fourier, BP 53, 38041 Grenoble Cedex 09
Biotope, 22 Boulevard du Maréchal Foch, BP 58
Format:
Journal article
Language:
English with Spanish / English abstract
Publication Date:
2014-06
Published:
USA: Wiley-Blackwell
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 164 Document Number: D08304
8 pages., ISBN 978-3-319-92102-0, Via ebook, The idea underpinning EIP-AGRI for linking producers and users of knowledge and promoting their interaction around problem-solving is well grounded on the evidence provided by the ‘innovation systems’ and related literature. Evidence gaps that matter to the implementation of the EIP-AGRI activities comprise the lack of knowledge regarding the best-fit network configuration for different farming systems and farming styles, and the nature and effectiveness of a facilitator function and role to bridge communication between researchers and farmers. This paper contributes with empirical evidence regarding the networks configuration best-fit for different farming system and farming styles, and provide insights on the facilitator relevance and its desirable profile, built on the study of a particular network: the Portuguese Cluster of small fruits (CSF). The small fruit sector is a novel sector in Portugal that has attracted in recent years a large number of new investors, in particular newly-established small-scale inexperienced producers. The insights provided by the CSF analysis emphasises that agglomeration economies based networks, which are very important in some agricultural sectors (e.g. fruit, wine) and in countries or regions where small-scale farms are significant, can in fact be the ground for knowledge and innovation networks in the sense wanted by the EIP-AGRI, since inclusiveness and facilitation functions are accounted for properly.
9 pages., via online journal., Encouraging the uptake of sustainable soil management practices often requires on‐farm experiential learning and adaptation over a sustained period, rather than the traditional knowledge transfer processes of identifying a problem and implementing a solution. Farmer‐to‐farmer learning networks are emerging with farmers experimenting and sharing knowledge about these practices amongst themselves. One potential communication channel for such interaction and knowledge sharing is social media and Twitter in particular. A content analysis of a Twitter account for an EU research project, SoilCare, and in‐depth qualitative interviews with five farmers using Twitter, was used to illustrate the extent and type of farmer‐to‐farmer knowledge sharing in relation to sustainable soil management practices. Evidence of farmer learning and knowledge sharing on Twitter with respect to these practices was identified. Twitter can capture the immediacy of the field operations and visual impacts in the field. Furthermore, the brief messages channelled through Twitter appeal to time‐constrained farmers. The ability for interaction around particular hashtags in Twitter is developing virtual networks of practice in relation to sustainable soil management. Within these networks, farmer champions are emerging that are respected by other farmers. Twitter works best for those actively seeking information, rather than passive recipients of new knowledge. Therefore, its use with other forms of face‐to‐face interaction as part of a blended learning approach is recommended. Twitter also offers a potential space for other actors, such as researchers and advisers, to interact and share knowledge with farmers.
Munthali, Nyamwaya (author), Leeuwis, Cees (author), Van Paassen, Annemarie (author), Lie, Rico (author), Asare, Richard (author), Van Lammeren, Ron (author), and Schut, Marc (author)
Format:
Online journal article
Publication Date:
2018-11
Published:
Science Direct
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 12 Document Number: D10421
13 pages., Via online journal., Agricultural extension in sub-Saharan Africa has often been criticised for its focus on linear knowledge transfer, and limited attention to systemic approaches to service delivery. Currently, the region is experiencing a new-ICT revolution and there are high expectations of new-ICTs to enhance interaction and information exchange in extension service delivery. Using an innovation systems perspective, we distinguish the roles demand-articulation, matching demand and supply, and innovation process management for innovation-intermediaries. The study explores literature on how new-ICT may support these roles, with specific interest in the possibilities of environmental monitoring and new forms of organisation enabled by enhanced connectivity. In order to contribute to the understanding of this area, the paper reports on a comparative study of two new-ICT platforms embedded in Ghanaian public and private extension organisations respectively. We assess the roles that these platforms (aim to) support, and document achievements and constraints based on interviews with extension staff and farmers. The findings indicate that while both platforms aim to support innovation-intermediation roles the focus areas and level of detail differ due to diverging organisational rationales to service delivery. In addition, we see that new-ICTs' potential to support innovation-intermediation roles is far from realised. This is not due to (new) ICTs lacking the capacity to link people in new ways and make information accessible, but due to the wider social, organisational and institutional factors that define the realisation of their potential. Therefore, more conventional modes of interaction around production advice and also credit provision continue to be dominant and better adapted to the situation. However, beyond the two platforms that were developed specifically by and for the extension organisations, there were indications that more informal and self-organised new-ICT initiatives can transform and enhance interaction patterns in innovations systems to achieve collective goals through standard virtual platforms such as WhatsApp and Telegram.
24 pages, Farmer-led research (FLR) is a process of inquiry wherein farmers use scientific methods to address their own on-farm curiosities and challenges in ways that are compatible with the scale and management style of their operations. With its flexible, adaptable, participatory, grassroots-oriented nature, FLR has typically been employed by farmers interested in ecological farming techniques and technologies, and evidence shows that it contributes to the adoption and improvement of ecological management practices across a range of contexts. Engagement in FLR initiatives has also been linked to positive social outcomes, including community-building, farmer empowerment, and enhanced capacity for leadership and collective action. In this paper, we present a case study of the Ecological Farmers Association of Ontario’s (EFAO) Farmer-Led Research Program (FLRP), which is currently one of relatively few FLR initiatives in North America. We draw on data from a participatory, mixed-methods research project. Our results highlight how the FLRP is enabling farmers to feel more knowledgeable, confident, motivated, and inspired to adopt and/or improve ecological practices on their farms, in part by supporting them in building robust social networks that align with their farming values and priorities.
14 Pgs., Although climate information can aid farmers’ capacity to adapt to climate change, its accessibility and adoption by subsistence farmers hinge on the collaboration between farmers and climate information providers. This paper examines collaborations among actors in the process of climate information production and dissemination in the Namibian agricultural sector. The aim is to investigate the extent to which subsistence farmers are integrated into the collaboration process and the impact of the collaboration on the nature and accessibility of disseminated information. Key informant interviews and a questionnaire survey were used for data collection. Using network analysis, we estimated the networks’ density, clustering coefficient, and degree centrality. The study found that both the climate information production and dissemination networks have a high overall clustering coefficient (78% and 77%, respectively) suggesting a high rate of collaboration among the actors in the networks. However, the frequency of interactions between the actors in both the information production and dissemination networks and subsistence farmers remains very low. Nearly all surveyed farmers reported that they meet with information providers only once in a year. The effect of this poor interaction is reflected in the poor occurrence of feedback learning, which is needed to optimize channels of information dissemination to subsistence farmers and enhance the robustness of disseminated information. We recommend innovative communication means via mobile phone, promotion of peer-to-peer learning, flexible collaboration relations with more space for feedback from the users of climate information, and more attention to long-term forecasts and their implications for adaptive actions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10673
Notes:
4 pages., via Scientific American website., Opinion piece by Esther Ngumbi, a distinguished postdoctoral researcher at University of Illinois at Urbana Champaign Entomology Department and a Food Security, on why she believes there needs to be a bigger emphasis on public communication by scientists.
International: International Program for Agricultural Knowledge Systems (INTERPAKS), Office of International Agriculture, University of Illinois, Urbana-Champaign.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07294
Online from the University of Illinois Online Catalog, using article title search, via Scopus, Results of a workshop prompted a conclusion that "a change is under way in the understanding of the role of stakeholders in science, extension and education, with the latter progressing from mere conveyors of information to facilitators who generate new knowledge jointly with the various actors." ... "There is still a need to shape more clearly the choice of research topics, the efficient and effective performance of the practice-oriented research, the processing of research results, stakeholder discussions, and joint implementation."
8 pages., ISSN: 2284-7995, via online journal., The study accessed agrochemical based information usage among cocoa farmers in Nigeria with a view to determine the sustainability of information sources for an increased cocoa production in the study area. Simple random sampling was used to select 120 cocoa farmers using structured interview schedule. Results showed that farmers were in their 50s with about 12 years of formal education. Radio (mean = 2.56) ranked highest among the sources of information while about 60 percent of the respondents indicated a very high level of usage of agrochemical information in cocoa production. Results of Pearson Product Moment Correlation showed a significant relationship between farmers’ perception (r = 0.365; p≤0.01) and usage of agrochemical based information. The findings conclude that the use of mass media as the most frequently used among farmers for agrochemicals in cocoa production may be sustainable. It is therefore recommended that the use of mass media for agrochemicals usage in cocoa production should be reinforced in passing other information to cocoa farmers.
6 pages., ISSN: 2311-6110, via online journal., Agricultural universities invest substantial resources in postgraduate research that generate knowledge products. These are aimed at providing solutions to practical constraints impeding increased productivity in the agricultural sector, which plays a vital role in Kenya's economic development. Using a case study of Egerton University, this study aimed to determine the strategies most frequently used to share the generated knowledge products, and to find out their preferences of the knowledge sharing strategies in use. The actors' perception of the relevance and accessibility of the knowledge products generated at the University was also examined. The study was conducted through desktop study which reviewed the Masters and Doctorate Theses that targeted livestock value chain actors generated between January 2005 and December 2011. A survey was conducted using structured questionnaires to collect data from a sample size of 198 actors. The findings indicated that the knowledge products were 25 to 29 times more likely (P<0.001) to be disseminated through the library than any other sharing strategy examined. The sampled actors in livestock value chain perceived media briefs to be the most accessible with a mean of 4.26. The Masters Theses were perceived as more relevant to their needs with a mean of 4.07. The findings indicate that the livestock value chain actors were not fully utilizing the knowledge sharing strategies used to reach them. The study concluded that the defined primary beneficiaries of knowledge products from the university were not effectively reached.
27 pages., The study on the information-seeking behavior of the agricultural community was undertaken in the attabira area of bargarh district of Odisha with objectives to study the different areas in which they require information frequently and determine the sources through which they rely on. It was found that most of the people are dependent upon agriculture in the attabira area. They started working at the age of 18. Most of the farmers (85.6%) of farmers opted for pooja seeds for cultivation. The study shows 7.36% of the respondents are facing difficulties in irrigation facilities. About 78.9% of the people are talking about MSP (Minimum support price). About 7.3% of farmers gathered information from social media, TV, Call centers, etc. It is observed that the highest numbers of people are talking from a nationalized bank. The farmers were getting information from various sources like TV media, print media, etc. The library plays a crucial role in the dissemination of knowledge. The farmer knowledge center was established where they could get their query solved. The knowledge centers need to provide the right information at the right time in a personal way. The result reveals that a large number of people of the attabira district are influenced by socio-economic variables.
Parks, Courtney A. (author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), and Yaroch, Amy L. (author)
Format:
Online journal article
Publication Date:
2018-04-27
Published:
USA: SAGE Journals
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 11 Document Number: D10342
7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.
Ragasa, Catherina (author), Ulimwengo, John (author), Randriamamonjy, Josee (author), Badibanga, Thaddee (author), and International Food Policy Research Institution
Washington, DC office
Western and Central Africa Regional Office
Format:
Online journal article
Publication Date:
2016-04
Published:
Netherlands: Taylor and Francis
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: D10953
32 pages, via online journal article, Purpose: As part of the institutional reforms and agricultural restructuring in the Democratic Republic of Congo (DRC), this paper provides an assessment of the performance of the agricultural extension system as well as factors explaining it.
Method: This paper involves key informants’ interviews and surveys of 107 extension organizations and 162 extension agents in randomly selected 156 villages, analyzed using qualitative and logistic regression methods.
Findings and Practical Implications: Results show that despite having one of the highest extension agent-to-farmer ratio and a pluralistic extension system, DRC fails to deliver knowledge and technologies to rural areas due to lack of coordination, no unified and clear policy and mandate, lack of funding, aging and low competencies of agents, and lack of mobility and interactions of agents with key actors. This paper complements findings by other studies that number of agents is not a sufficient indication of performance, but an effective system needs to focus on the enabling environment for agents to be motivated to work as mandated. In this paper, enabling conditions that are found to be statistically significant are external funding, enforcement of performance targets, systems of rewards and sanctions, mobility to foster linkages, and skills development.
Originality: This paper contributes by: (1) analyzing a cross-section of various organizations and agents to identify factors that explain variations in performance in a statistical and systematic approach; (2) providing insights on how to prioritize investments and options for a fragile state like DRC, with weak infrastructure and institutional capacity and with a long history of neglect for their national extension system; and (3) illustrating how a rich and well-cited conceptual framework can be implemented empirically to provide policy options for a country like DRC.
13 pages., While work on agricultural messaging is abundant, the way that audiences form perceptions of messages is not well understood and little research has examined the cognitive effects of image and word associations in an agricultural context. Previous knowledge gap research has shown that socioeconomic status and access to information could be one contributor of perception formation. We propose that these variables could also impact cognitive processing. Therefore, the purpose of this exploratory study was to examine how components of cognitive dissonance and knowledge gap theory apply in the context of a contentious agricultural issue. Data were collected from 1,049 United States’ residents through an online survey with an embedded experimental design. Respondents randomly received one of two image and word association pairings. After viewing the treatment, measures of cognitive conflict, demographics, and desire to learn more were collected. The results showed that the cognitive conflict instrument performed differently in the context of a complex agricultural issue than in prior research. Additionally, the message pairings had a stronger influence on cognitive conflict components than demographic characteristics. Finally, the desire to learn more was impacted by the message treatments. Future research on cognitive conflict and advanced modeling is recommended.
Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign
The Ohio State University
University of Florida
Association for Communication Excellence
Format:
Journal article
Publication Date:
2019
Published:
United States: New Prairie Press
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.
Shalaby, M.Y. (author), Baig, M.B. (author), Al-Shaya (author), and Department of Agricultural Extension and Rural Sociology, King Saud University, P O Box 2460, Riyadh 11451, Kingdom of Saudi Arabia,
Format:
Journal article
Publication Date:
2010-12
Published:
Egypt
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08184
35 pages, We use data from a randomised experiment in Uganda to examine effects of incentives
on the decision to adopt drought-tolerant maize varieties (DTMVs) and mechanisms
through which effects occur. We find that social recognition (SR) incentives to a
random subset of trained farmers – disseminating farmers (DFs) – increase knowledge
transmission from DFs to their co-villagers and change information networks of both
DFs and their neighbours. SR also increases DFs’ likelihood of adopting DTMVs.
However, the corresponding results for private material rewards are not conclusively
strong. We find no evidence that incentives for knowledge diffusion increase the
likelihood of co-villagers adopting DTMVs
Short, Gianna (author), Yue, Chengyan (author), Anderson, Neil (author), Russell, Carol (author), Phelps, Nicholas (author), and University of Minnesota
Format:
Journal article
Publication Date:
2017-06
Published:
United States: American Society for Horticultural Science
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 16 Document Number: D10442
11 pages., Via online journal., Aquaponics, an integrated system with both hydroponic plant production and aquaculture fish production, is an expanding alternative agriculture system. Many key questions about the overall feasibility of aquaponic systems remain unanswered. Of particular concern for start-up and established producers alike are consumer perceptions and willingness to pay for aquaponic produce and fish. This study reports results and analysis of a consumer survey about perceptions and preferences for aquaponic-grown products that was conducted in Minnesota during Feb. 2016. Probit and ordered probit models are used to evaluate the probability of different consumer demographic segments having various levels of knowledge and perceptions about aquaponics. About one-third of respondents had previously heard of aquaponics, and upon learning more about the system through the survey, respondents tended to be generally neutral or favorable to aquaponics. Price might be an issue for many consumers, but many tend to believe that aquaponics can impact the environment in a positive way. The results represent a first step toward building knowledge about the potential consumer base for aquaponics, which is a critical piece in the system’s potential overall profitability. It appears that consumer education and marketing will be key for the expansion of the market.
