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Impact of mass media and extension worker contact on degree of adoption of improved animal husbandry practices by livestock farmers of Tarai area of district U.S. Nagar

Agricultural Communications Documentation Center (ACDC)
Arora, A.S. (main author), Dawra, Vasundhara (author), Kumar, Avadhesh (author), Dabas, Y.P.S. (author)
Online journal article
Publication Date:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
adoption, education, extension agents, extension communication, information sources, livestock, mass media, rural communication, animal welfare, knowledge exchange, India (Southern Asia), husbandry
3 pages., via online journal., The successful transfer of improved animal husbandry practices depends considerably on the effective communication thereby increasing the adoption level among the livestock farmers and ultimately production of our livestock. An efficient as well as effective communication would create congenial environment to stimulate the adoption of evolved animal husbandry practices. However, the identification and utilization of effective source and channels of communication are the essential prerequisite for the same. Correlation of mass media exposure and extension worker contact was positively significant with degree of adoption of selected animal husbandry practices. It clearly indicates that as the mass media exposure and extension worker contact among livestock farmers increases, the degree of adoption of these selected animal husbandry practices also increases, i.e. vaccination, deworming, urea treatment of poor quality roughages, feeding of mineral mixture, use of hybrid seed for fodder production, concentrate feeding and use of artificial insemination in their animals. It was concluded that due importance should be given to mass media exposure and extension worker contact for effective and successful dissemination of animal husbandry practices