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What characteristics define participants of Michigan’s healthy food incentive program?

Agricultural Communications Documentation Center (ACDC)
Parks, Courtney A. (main author), Jaskiewicz, Lara J. (author), Dombrowski, Rachael D. (author), Frick, Hollyanne E. (author), Hortman, Sarah B. (author), Trumbull, Elissa (author), Hesterman, Oran B. (author), Yaroch, Amy L. (author)
Online journal article
Publication Date:
USA: SAGE Journals
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
consumers, education needs, food, incentives, income levels, information needs, health, outreach, awareness, farmers market, knowledge exchange, survey research, food issues, USDA (United States Department of Agriculture), food selection, urban residents, grocery stores, SNAP, food communication, rural residents
7 pages., Via online journal., To characterize participants of a statewide healthy food incentive program in terms of shopping behaviors, surveys were collected at farmers markets (N = 436) and grocery stores (N = 131). Farmers market and grocery store respondents were mostly forty-five to fifty-four years old (21 percent to 24 percent) and female (72 to 82 percent). Grocery store respondents were more diverse. Farmers market participants were more likely to be female (p = .011), not have children (p = .006), and traveled further compared to grocery store participants. As healthy food incentive programs expand, participant characteristics should inform tailored outreach to expand to diverse populations to have a greater public health impact.