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Start Over Subject Term expenditures Subject Term media selection Subject Term television

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1978-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09837
Journal Title:: Television/Radio Age
Journal Title Details:: June 1981 : A49-A66
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Howard, Niles (author)
Format:: Journal article
Publication Date:: 1975-08-25
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18438
Journal Title:: Advertising Age
Journal Title Details:: 46(34) : 20, 29
Notes:: Describes increase of advertising expenditures for television. "Farm advertisers are just now discovering what tv can do form them."

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Palmer, Edward L. (author) and Carpenter, Courtney F. (author)
Format:: Journal article
Publication Date:: 2006
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36502
Journal Title:: Media Psychology
Journal Title Details:: 8(2) : 165-190

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09838
Journal Title:: Television/Radio Age
Journal Title Details:: 1976 : A25-A26, A28-A38
Notes:: National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Pritchett, James G. (author), Liu, Donald J. (author), and Kaiser, Harry M. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 140 Document Number: D06017
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Notes:: Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bonner-Lewis, D. (author), LaCasse, R.A. (author), Palmer, J. (author), and Volk, J. (author)
Format:: Journal article
Publication Date:: 1984
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 53 Document Number: C00941
Journal Title:: Agri Marketing
Journal Title Details:: 22(6): 56-58
Notes:: AgComm Teaching

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irwin, Tanya (author)
Format:: Article
Publication Date:: 2011-01-24
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36085
Notes:: Marketing Daily via Rural Marketing News. 2 pages., Includes reference to effective use of actress Betty White in promoting Snickers candy.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:: Paper
Publication Date:: 2015-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:: Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.

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