- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
- Format:
- Journal article
- Publication Date:
- 1998-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 23(1) : 155-169
- Subject Term:
- advertising, commodity promotion, dairy, economics of information, expenditures, media effectiveness, media selection, print media, radio, television, value of information, outdoor, and milk
- Notes:
- Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.
