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Optimal choice of generic milk advertising expenditures by media outlet

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Kaiser, Harry M. (main author), Liu, Donald (author), Pritchett, J.G. (author)
Format:
Journal article
Publication Date:
1998-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, commodity promotion, dairy, economics of information, expenditures, media effectiveness, media selection, print media, radio, television, value of information, outdoor, milk
Notes:
Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.