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    2. "I'm getting desperate." What we know about farmers' markets that fail

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lev, Larry (author), Stephenson, Garry (author), and Brewer, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37149
    Journal Title:
    Renewable Agriculture and Food Systems
    Journal Title Details:
    23 : 188-199

    3. "Know your farmer, know your food" is a joke

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Keller, Richard (author)
    Format:
    Commentary
    Publication Date:
    2010-03-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29969
    Notes:
    Via Food Systems Insider. 4 pages., Author critiques a government program intended to connect consumers more closely with farmers and food, especially through local sources.

    4. "Local food" as a contested concept: networks, knowledges, nature and power in food-based strategies for rural development

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tovey, Hilary (author)
    Format:
    Book chapter
    Publication Date:
    2010
    Published:
    Ireland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37009
    Notes:
    Pages 39-59 in Maria Fonte and Apostolos G. Papadopoulos (eds.), Naming food after places: food relocalisation and knowledge dynamics in rural development. Ashgate Publishing Ltd., Surrey, England. 285 pages.

    6. A "down home" proposition: the advertising of M. M. Johnson of Clay Center, Neb. - reaching the plain people in a plain way

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15472
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(6) : 513-516
    Notes:
    From Printers' Ink

    7. A Kalamazoo direct to you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15362
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(11) : 21-26
    Notes:
    From Printer's Ink, November 2, 1904. Case report of the mail order business developed by Kalamazoo Stove Company, including information about response from readers of farm periodicals in which the product was advertised.

    8. A good return on investment : companies are using newsletters to generate sales and new business leads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kerr, Kathie Jarmon (author / Director, Agribusiness Division, Archer-Malmo, Memphis, TN)
    Format:
    Journal article
    Publication Date:
    1991-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05604
    Journal Title:
    Agri Marketing
    Journal Title Details:
    29 (6) : 26-28
    Notes:
    James F. Evans Collection

    9. A guide to marketing organic produce

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, J.L. (author / Texas A & M University), Hall, C.R. (author / Texas A & M University), and Edwards, R.A. (author / Texas A & M University)
    Format:
    Guide
    Publication Date:
    1991
    Published:
    USA: Texas Agricultural Extension Service
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10176
    Notes:
    13 p.

    10. A guide to starting, operating, and selling in farmers markets

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gast, Karen L.B. (author / Kansas State University) and Marr, JC. (author / Kansas State University)
    Format:
    Guide
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 108 Document Number: C10219
    Notes:
    Cooperative Extension Service, Kansas State University, Manhattan. 7 p.

    12. A mail order advertising success: what three years of advertising have done for thirty years of stove-making

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Collins, Jas. H. (author)
    Format:
    Journal article
    Publication Date:
    1905-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15445
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    13(2) : 93-95
    Notes:
    From Printers' Ink, June 14, 1905.

    14. A target consumer profile and positioning for promotion of the direct marketing of fresh produce: A case study

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wolf, Marianne McGarry (author)
    Format:
    Journal article
    Publication Date:
    1997-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 111 Document Number: C10711
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    <28 (3): 11-17>
    Notes:
    AgEcon Search: Research in Agricultural Economics

    15. A three million dollar monument to advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1905-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15412
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    12(2) : 128-129, 132-135
    Notes:
    Features the development and current operations/facilities of Sears, Roebuck and Company, Chicago - "…built up almost entirely with the farmers of America."

    16. A willingness-to-purchase comparison of integrated pest management and conventional produce

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author) and Italia, John (author)
    Format:
    Journal/research report
    Publication Date:
    1998-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 109 Document Number: C10297
    Journal Title:
    Agribusiness
    Journal Title Details:
    <14(5): 403-414>

    17. Add tele- to the marketing mix : four case histories of successful programs

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McClellan, Michael K. (author / President, M.K. McClellan and Associates, Inc., Atlanta) and President, M.K. McClellan and Associates, Inc., Atlanta
    Format:
    Journal article
    Publication Date:
    1988
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03042
    Journal Title:
    Agri Marketing
    Journal Title Details:
    26(9) : 40, 46-47
    Notes:
    James F. Evans Collection

    18. Adoption of e-marketing by direct market firms in the northeastern U.S

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Baer, Alexander G. (author) and Brown, Cheryl (author)
    Format:
    Paper
    Publication Date:
    2006-07-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24743
    Notes:
    Paper presented at the American Agricultural Economics Association Annual Meeting, Long Beach, California, July 23-26, 2006. 23 pages.

    19. Advertising and promotion in food marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gallo, Anthony E. (author)
    Format:
    Report
    Publication Date:
    1984-01
    Published:
    USA: Economic Research Service, U.S Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 30 Document Number: D10576
    Notes:
    37 pages., ERS staff report - No. AGEX831007. Also available online from Hathi Trust Digital Library., via library catalog., Food manufacturers spent $7 billion in advertising in 1997. Most of this advertising focused on highly processed and highly packaged foodswhich also tend to be the foods consumed in large quantities in the United States relative to Federal dietary recommendations such as the Dietary Guidelines for Americans. Advertising expenditures on meat, fruits, and vegetables are negligible. In contrast, the U.S. Department of Agriculture spent $333.3 million on nutrition education, evaluation, and demonstrations. This is approximately what the food industry spent on advertising just for coffee, tea, and cocoa, or for snacks and nuts; slightly more than half (60 percent) the amount spent on advertising for carbonated soft drinks, and less than half the amount spent promoting beer, or candy and gum, or breakfast cereals.