Zaffou, Madiha (author) and Campbell, Benjamin (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06279
Notes:
Accessed August 6, 2015., Paper presented at the Agricultural and Applied Economics Association annual meeting, San Francisco, California, July 26-28, 2015.
29 pages., Findings of a survey among consumers indicated that consumers recognize different kinds of functional foods, are willing to pay a premium for their purchase, and perceive possible health value. However, they appeared anxious about the health benefits these foods communicate in their labels.
21 pages, Because mothers are the primary grocery shoppers for most households, they play a fundamental role in the food their families eat. As such, it is important to understand their perceptions of potential sources of food safety and nutrition information. This study surveyed young mothers (i.e., 18-40 years old) across the United States to assess their awareness, knowledge, and trust of celebrities and social media influencers who communicate about food-related topics. The list of celebrities and influencers consisted of TV chefs, celebrities and influencers who espouse favorable viewpoints of food and agriculture, and celebrities and influencers who espouse more alternative viewpoints of food and agriculture. Respondents were usually more aware and knowledgeable of the celebrities and chefs than the influencers. They also generally trusted the TV chefs the most. There tended to be small-to-medium positive correlations between a respondents’ knowledge of a celebrity/influencer and their trust of that celebrity/influencer but not all were statistically significant. Communicators looking to influence the largest number of people would benefit more from working with celebrities, but social media influencers could still play a role in campaigns that target specific online communities where the influencers’ values align with community members. More research is recommended to expand to other audiences, as well as assessing other celebrities and influencers. Research can also address how consumers use social media to get food-related information, how trust could be affected by communication using different social media platforms, and content analyses of food-related communication by celebrities and influencers on social media outlets.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C28973
Notes:
Via Robert Wood Johnson Foundation > EurekAlert. 2 pages., Summarizes results of a study reported in the May 2009 issue of the American Journal of Preventive Medicine.
Germany: Springer-Verlag Berlin Heidelberg New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20152
Notes:
217 pages, Reports the results of a research project among German consumers to "develop target-group oriented public relations and information policies for the food industry."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24235
Notes:
Retrieved April 19, 2006, FoodQualityNews.com 2 pages., Report on survey research by ConAgra Foods indicating that people want help in identifying what is good for them. Examples cited: "heart-healthy, ""organic and kosher" and "0g trans fats."
Achterberg, Cheryl (author), McCullum, Christine (author), and Penn State Nutrition Center, Penn State University, University Park, PA
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07906
Notes:
James F. Evans Collection, Ham, Mimeographed, 1994. 1 p. Presented at the Society for Nutrition Education, Portland, OR, July 16-20, 1994., Because of the increase in one-parent households and the percent of households that contain two working parents,the number fo teenagers that are doing the family food shopping is also increasing. Whether adolescents read and/or understand food labels while shopping is not known. The purpose of this study was to explore food shopping and label use behavior among adolescents at point-of-purchase. The study group consisted of ninety high school-aged adolescents (n=41 males; n=49 females) stratified by shopping experience (n=44 shoppers; n=46 nonshoppers). Participants were given a list of 20 generic food items to select in an actual grocery store setting. An open-ended questionnaire was administered after shopping to determine the reasons given for each food item selection and to evaluate the use of nutrition information for these items. Scores were computed for total number of times reasons were given to select foods. Descriptive statistics were used to evaluate the use of shopping strategies and nutrition information. Two tailed t-tests were used for group comparisons. The reasons reported most often for selecting foods were: personal preference/taste, custom/habit, and price/cost. Overall, participants were five times more likely to use front label/nutrition claims than nutrient labels for nutrition information. Fat free/low fat, lite/light, and cholesterol free/low cholesterol were the most commonly used claims. Total fat and calories were the most commonly used constituents on nutrient labels. In terms of reasons given for food item selection, females were significantly more likely than males to use front label/nutrition claims (p<0.001) and nutrient labels (p<0.01); shoppers were significantly more likely than nonshoppers to use nutrient labels (p<0.01). Further research that incorporates adolescents from different backgrounds is needed to understand how young consumers use labels at point-of-purchase. Results should be used to develop nutrition education that teaches food shopping and label reading skills.
