Dealing with consumer uncertainty: public relations in the food sector

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bergmann, Karin (author)
    Format:
    Book
    Publication Date:
    2002
    Published:
    Germany: Springer-Verlag Berlin Heidelberg New York
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20152
    Subject Term:
    attitudes, consumer attitudes, consumers, decision making, food, food safety, information needs, information overload, nutrition information, perceptions, public relations, risk communication, and diets
    Notes:
    217 pages, Reports the results of a research project among German consumers to "develop target-group oriented public relations and information policies for the food industry."

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