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Dealing with consumer uncertainty: public relations in the food sector

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Bergmann, Karin (main author)
Format:
Book
Publication Date:
2002
Published:
Germany: Springer-Verlag Berlin Heidelberg New York
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, consumer attitudes, consumers, decision making, food, food safety, information needs, information overload, nutrition information, perceptions, public relations, risk communication, diets
Notes:
217 pages, Reports the results of a research project among German consumers to "develop target-group oriented public relations and information policies for the food industry."