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Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2009-09
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C36059
Notes:: 9 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carroll, Conor (author)
Format:: Book chapter
Publication Date:: 2009
Published:: UK
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29840
Notes:: Pages 15-27 in Adam Lindgreen, Martin K. Hingley and Joelle Vanhamme (eds.), The crisis of food brands: sustaining safe, innovative and competitive food supply. Gower Publishing Limited, Surrey, England. 352 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Fearn-Banks, Kathleen (author)
Format:: Book
Publication Date:: 2011
Published:: USA: Lawrence Erlbaum Associates, Inc., New York City, New York.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36377
Notes:: Fourth edition. 383 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sporleder, Thomas L. (author) and Liu, Juan (author)
Format:: Journal article
Publication Date:: 2007
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
Journal Title:: International Food and Agribusiness Management Review
Journal Title Details:: 10(1)
Notes:: Posted at AgEcon Search: http://agecon.lib.umn.edu

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Margulies, Walter P. (author)
Format:: Commentary
Publication Date:: 1981-08-17
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02896
Journal Title:: Advertising Age
Journal Title Details:: : 50

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
Format:: Journal article
Publication Date:: 2013
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
Journal Title:: Journalism History
Journal Title Details:: 38(4) : 198-208
Notes:: Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Walshe, Peter (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: International: International Public Relations Association
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
Journal Title:: Frontline
Notes:: Article ID: 188. 4 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smit, Krystil (author) and Paulsen Marketing, Sioux Falls, South Dakota.
Format:: Commentary
Publication Date:: 2013-06-28
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01610
Notes:: 2 pages.

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