The Twinkie Effect: even a sponge cake has a story

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smit, Krystil (author) and Paulsen Marketing, Sioux Falls, South Dakota.
    Format:
    Commentary
    Publication Date:
    2013-06-28
    URL:
    http://www.agribranding.com/the-twinkie-effect-even-a-sponge-cake-has-a-story
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D01610
    Subject Term:
    campaigns, case studies, consumers, food, image, interactive media, participation, public relations, storytelling, marketing communication, brands, branding, and social media
    Notes:
    2 pages.

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