Promoting Hershey: the chocolate bar, the chocolate town, the chocolate king

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Lamme, Margot Opdycke (author) and Parcell, Lisa Mullikin (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D05862
    Journal Title:
    Journalism History
    Journal Title Details:
    38(4) : 198-208
    Subject Term:
    commercial organizations, food, history, image, marketing, promotion, food industry, marketing communication, and branding
    Notes:
    Authors describe how the Mennonite orientation of founder Milton Hershey emphasized promotional strategies that conveyed deeper meaning and more complex ideas to employees, consumers and visitors about the value of quality, community, harmony, purity and social compassion.

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