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Brand virtue as a competitive asset

Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Report
Publication Date:
2009-09
URL:
http://www.contextmarketing.com/sources/whitepaper-optimized.pdf
Published:
USA: Context Marketing, Sausalito, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179
Subject Term:
attitudes, consumer attitudes, consumers, environment, environmental quality, food, image, organic, marketing communication, brands, trust, credibility (source), branding
Notes:
9 pages.