- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Sporleder, Thomas L. (author) and Liu, Juan (author)
- Format:
- Journal article
- Publication Date:
- 2007
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26835
- Journal Title:
- International Food and Agribusiness Management Review
- Journal Title Details:
- 10(1)
- Subject Term:
- advertising, commercial organizations, food, image, food industry, brands, and branding
- Notes:
- Posted at AgEcon Search: http://agecon.lib.umn.edu
