- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Walshe, Peter (author)
- Format:
- Journal article
- Publication Date:
- 2007-07
- URL:
- http://www.ipra.org/detail.asp?articleid=188
- Published:
- International: International Public Relations Association
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02955
- Journal Title:
- Frontline
- Subject Term:
- attitudes, commercial organizations, consumer attitudes, consumers, drink, food, image, innovations, knowledge, knowledge level, public attitudes, public relations, USA, UK, tobacco, brands, and branding
- Notes:
- Article ID: 188. 4 pages.
