Subject Term: branding and campaigns - Bibleaves Search Results

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Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bulik, Beth Snyder (author) and Maddox, Kate (author)
Format:: Journal Article
Publication Date:: 2004-06-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30276
Journal Title:: B to B
Journal Title Details:: 89(6) : 20-23
Notes:: Includes a case report about introduction of Mustang Max, a new crop insecticide from FMC.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hiebert, Paul (author)
Format:: Online article
Publication Date:: 2020-03-16
Published:: United States: AdWeek
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 138 Document Number: D11491
Notes:: 4 pages., via website

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Case study
Publication Date:: 2005
Published:: Turkey
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02959
Notes:: International Public Relations Association. Article 112. 4 pages., Case report of an award winning public relations project by Komili Olive Oils. It involved development of an open-air olive oil museum at the Klazomenai archeological site.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
Format:: Paper
Publication Date:: 2009-02-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
Notes:: Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: de Pelsmacker, Patrick (author), Dens, Nathalie (author), Goos, Peter (author), and Aleksandrovs, Leonids (author)
Format:: Journal article
Publication Date:: 2015-12-01
Published:: United States: Advertising Research Foundation
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 204 Document Number: D12451
Journal Title:: Journal of Marketing Research
Journal Title Details:: Vol. 55 Issue 4
Notes:: 15 pages, The current study applied a “mixture-amount modeling” statistical approach—used most often in biology, agriculture, and food science—to measure the impact of advertising effort and allocation across different media. The authors of the current paper believe advertisers can use the mixture-amount model to detect optimal advertising-mix allocation changes as a function of their total advertising effort. The researchers demonstrated the use of the model by analyzing Belgian magazine and television data on 34 advertising campaigns for beauty-care brands. The goal is to help advertisers maximize desirable outcomes for campaign recognition and brand interest.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2008-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27998
Journal Title:: Agri Marketing
Journal Title Details:: 46(5) : 37-38
Notes:: Posted at http://www/agrimarketingdigital.com/?iid=8160

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bechtel, Wyatt (author)
Format:: Journal article
Publication Date:: 2018-11
Published:: Lenexa, Kansas: Drovers CattleNetwork
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D10024
Journal Title:: Drovers Cattlenetwork
Journal Title Details:: : 20
Notes:: Features a campaign, "Brand the Barn," that involves painting the Certified Angus Beef logo on barns throughout the nation.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, W. Douglas (author) and Hastings, Gerard (author)
Format:: Book
Publication Date:: 2008
Published:: International: Oxford University Press, Oxford, England
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01360
Notes:: 304 pages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lee, Nancy R. (author) and Kotler, Philip (author)
Format:: Book
Publication Date:: 2016
Published:: International: Sage, Los Angeles, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09285
Notes:: Fifth Edition. 567 pages.

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