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Social marketing: changing behaviors for good

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Lee, Nancy R. (main author), Kotler, Philip (author)
Format:
Book
Publication Date:
2016
Published:
International: Sage, Los Angeles, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
animal rights, appeals (message), audience analysis, campaign planning, campaigns, case studies, change, communication planning, communication research, communication theory, conservation, courses, decision making, drink, ethical issues, evaluation, finance, marketing, media selection, message content, online services, public relations, risk communication, social marketing, water, tobacco, health, marketing communication, companion animals, audience selection, health communication, public service announcements, blogs, restaurants, branding, social media, ethics, animal welfare, social responsibility, place-based communication, swot, online video
Notes:
Fifth Edition. 567 pages.