22 pages., via online journal., Water is essential for human life, yet safe drinking water is a limited resource. Critical to fighting the global water crisis are public awareness campaigns, including Public Service Announcements (PSAs). While YouTube has become a popular medium for disseminating prosocial content such as PSAs, environmental communication efforts on this platform remain largely uninvestigated. This study examines the content and characteristics of global water crisis PSAs on YouTube by applying two communication models: the Extended Parallel Process Model, and the Elaboration Likelihood Model. These models are used to evaluate the potential effectiveness of the PSAs. Content analysis reveals that threat messages often outweigh efficacy messages in the videos, central route processing cues are more prevalent than peripheral route cues, and a focus on quality or quantity issues differed by sponsoring organization (non-profit, for-profit, government). Implications and avenues for potential future research are discussed.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20875
Notes:
These radio public service announcements are part of a national pesticide safety program. The 33 rpm record features 8 recordings voiced by four celebrities: Minnie Pearl, Art Carney, Eva Gabor, and Arthur Godfrey. The spots range from 28 to 48 seconds and are accompanied by a transmittal letter and printed scripts.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20874
Notes:
These radio public service announcements are part of a national pesticide safety program. The 33 rpm record features 11 recordings voiced by four celebrities: Phyllis Diller, Jimmy Durante, Eva Gabor, and Arthur Godfrey. The spots can fit into 30-, 40-, and 60- second timie slots and are accompanied by a transmittal letter and printed scripts.<br><br>These radio public service announcements are part of a national pesticide safety program. The 33 rpm record features 16 recordings voiced by four celebrities: Eddie Albert, Eva Gabor, and Arthur Godfrey. The spots range from 19-52 seconds in length.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 195 Document Number: D07971
Notes:
John L. Woods Collection, Agricultural Communications Research Report 23, Extension Editorial Office, College of Agriculture, University of Illinois, Urbana. Summarizes research findings from researcher's unpublished master’s thesis. 22 pages.
